How-to examples & business cases for implementing effective public relations and marketing techniques.
It’s apple season in Maine and the perfect time to visit an orchard and bake your favorite apple treats. – Charlene
DetailsLearn how to create customer personas to improve your marketing. Explore examples, methods and tips for putting personas to work effectively.
DetailsAI is reshaping search. Google’s AI Overviews and ChatGPT mean PR pros must adapt, ensuring content fuels AI results as well as traditional SEO.
DetailsThe South loves their pimento cheese, but I’ve seen a fair share of it in Maine as well, which makes me happy! My Nana loved pimento cheese sandwiches. Best enjoyed on bad-for-you, fluffy white bread. Also great as a dip! – Kat
DetailsDiscover the do’s and don’ts of online review sites, plus tips for leveraging Google Maps reviews, Facebook Recommendations and brand ambassadors to boost your reputation.
DetailsEarned media builds credibility through organic coverage, with op-eds offering PR pros a powerful platform to showcase clients’ expertise and insight.
DetailsWhen local tomatoes are in season, it’s the perfect time to make this delicious salad using lots of fresh herbs! I love the addition of watermelon and creamy burrata (found by the fresh
mozzarella in grocery stores). Enjoy! – Anna
Keep your website fresh, user-friendly and goal-driven to turn it into a powerful marketing tool that grows with your business.
DetailsAI is changing how we search, but PR remains essential. Brands must stay active online to influence both traditional and AI-driven search results.
DetailsI tend to eat a lot of fruit in the summer, and this dip is so easy and tasty, it’s a go-to. Also, a fun BBQ app to share with others. – Whitney
DetailsYour website is a key asset. Invest in strategic marketing to build customer trust, grow your audience and fuel long-term business success.
DetailsHashtags are losing relevance as algorithms, video, AI-powered search, and interactive content reshape how people discover and engage on social media.
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