How-to examples & business cases for implementing effective public relations and marketing techniques.
Small businesses often rely on their websites for their success in a world where everything can be found online. Yet how can you make your site stand out in a crowd? Okay, not a crowd, more like everyone. For many people, it can seem like a daunting task to make your website the most search…
DetailsI admit it. I am an extreme extrovert. I love talking to people, meeting new people, connecting with people and having fun with people. For me, life is about the people I know, the people I admire, and ultimately the people I love. So, when I organize my ‘to do’ list as a ‘people to talk to’ list, it’s a lot more palatable.
DetailsI was pleased to be a guest on Maine Public’s “Maine Calling,” all about using social media to grow your brand. Jennifer Rooks was the host and I was one of three distinguished guests; we had a wonderful hour-long conversation about the ways small businesses are using social media to grow their brand network. Here…
DetailsThe hot topic, the scoop, the buzz, the gossip—in other words, the news. It’s always been, and always will be what people talk about. Whether it’s real, fake or in between, news is all around us every single day. As members of the PR and marketing field, we have the opportunity to contribute to news…
DetailsI spent some time this week with my friend Sue Boardman, who is vice president of sales at MassPay, a payroll management company. She is a sales powerhouse and is always working on moving clients from prospects to leads to actual customers.
Detailsby Megan Crowder, Marshall Communications Account Coordinator As you know, in today’s marketplace social media should be one of your top priorities when it comes to building relationships with current and prospective customers. Digital marketing and communicating your brand and business messages to target audiences is efficient and effective using social media. For some, taking…
DetailsBusiness is about relationships with people. The more people you can attract to work with you, and spend time with you, either as customers, clients, employees, or even as bosses, the more success you will have in your career.
DetailsIn branding, there is something called “brand touch.” Brand touch is the touch point that a brand has with a person in the targeted audience. Since this newsletter is about personal branding, the touch point is typically going to be about an interaction between one person and another person, as opposed to a big brand like McDonald’s or Nike and a member of the buying public.
DetailsSo, if a picture is worth 1,000 words, what is a video worth? When it comes to public relations, the use of video and live streaming of events on the internet is invaluable. Video is so much more powerful than a photo and is becoming more of the standard for major companies on their websites…
DetailsWhether you are a hairdresser who has a commitment to do your client’s hair on the first Wednesday of every month, or a real estate broker who has promised to show a house for sale at a certain time, showing up at the promised time is the first step toward keeping your promise. A strong personal brand is one that keeps its word to the people who are counting on him or her for services.
DetailsWhen you created your LinkedIn profile, did you take the time to write a thoughtful summary section? If not, it’s time to go back to LinkedIn and work on your summary. I believe this is the most under-used and potentially the most powerful career-builder and professional networking tool available to all of us.
DetailsEvery professional needs to have a LinkedIn profile since, as a career networking platform, it is growing more and more important every day for making career connections.
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