How-to examples & business cases for implementing effective public relations and marketing techniques.
Nancy recently talked with Leanne Pressly, the CEO of Stitchcraft Marketing, who she met through the Agency Management Institute’s agency owner peer network group and this post is a round-up of some of the great tips shared for entrepreneurs.
DetailsOn The PR Maven Podcast, Nancy interviewed Susan Baier, whose company, Audience Audit, develops custom attitudinal segmentation research for smart marketing agencies and their clients in a wide range of industries.
DetailsPodcasting is one of the most powerful ways to reach people. It’s estimated that 60 million Americans listen to podcasts weekly.
DetailsOne of my favorite pieces of advice from Michael Katz, chief penguin at Blue Penguin Development, when he was interviewed on The PR Maven Podcast® was how he has learned to repurpose his content in numerous ways.
DetailsOn The PR Maven® Podcast, Nancy spoke to Cory Lee, a travel blogger for Curb Free with Cory Lee, and she described his online presence as being very accessible—Cory writes about accessible travel for people with disabilities.
DetailsWould you build a house without first consulting an architect? Of course not. How would your builder know what to build? A ranch? A Cape Cod? A mansion? So why would you pay for public relations or marketing without first developing a plan?
DetailsIf you are responsible for creating quality content, whether for print or web, you often have to write about unfamiliar topics. Here are some tips from Anna McDermott, Marshall Communications content creator, to help.
DetailsIn the 18th episode of The PR Maven Podcast®, Nancy Marshall spoke with Mackenzie Riley Young, the assistant director of media relations at Thomas College. Mackenzie, who is fairly new to her career in public relations, has already learned a very important lesson about doing your job well: “If you’re going into public relations and media relations you have to consume a lot of news.”
DetailsHow do you get your press release noticed by journalists? We’re sharing some of our favorite tips for getting your release picked up by the media.
DetailsI have always thought that any small business owner should treat their business as if it has a franchise location in every city across the country. Small business guru Michal Gerber explains as much in The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It. In his book, Gerber highlights the importance of developing processes and procedures that are well-documented so an entry-level employee can handle the kinds of tasks required on a daily basis.
DetailsMichael Smart, an independent communications trainer for public relations professionals and recent PR Maven Podcast guest, shared his success using email to build his business.
DetailsMolly McPherson was interviewed on The PR Maven® Podcast and discussed the differences between digital immigrants and digital natives.
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