Category: News
Strategic Marketing: Knowing How to Run the Ball
Good strategic marketing is a lot like a well-played football game.
Why Keeping Your Online Presence Updated is So Important
An outdated website or business profile can turn many promising customers away from your business. Find out how you can avoid these common issues here!
Three Reasons Why You Should Invest in Print
Print isn't dead. Print remains a crucial part of a multi-channel marketing strategy for trust and broad recognition.
The Benefit of Having an Integrated PR and Social Media Program
Discover why digital media is important to integrate with your public relations efforts, from knowing what you are pitching, to who you are pitching, to hitting send.
How to Get Your Press Release Noticed
How do you get your press release noticed by journalists? We're sharing some of our favorite tips for getting your release picked up by the media.
Creating Value Through Marketing
Creating tangible value from your company's marketing efforts is a fantastic way to not only grow your business but to also demonstrate a clear return on investment.
How to Make the Most of Media Relations
How are your media relations? As a PR agency, we develop & maintain relationships with the media and have tips to help you make the most of your contacts.
Lessons from an Agency Rebranding Process
After our agency spent a year implementing the TRACTION process and as part of that, it became evident that the agency was due for a refresh of our brand.
Get ready for an amazing 2018!
See some tips for making 2018 great, and some of our top 2017 blog posts.
Vetting Media: Influencers
When it comes to digital marketing for the travel industry – one of our company’s areas of expertise – we get our fair share of influencers requesting to collaborate with our clients for a feature or takeover. We enjoy working with influencers and always try to make sure their goals, objectives and overall content matches […]