Category: News
The Anatomy of a Successful Media Pitch
Pitching the media is a bit of a gamble. There’s really no guarantee that a journalist is going to pick up on your story idea, no matter how great it is. Think of all those emails you get in your inbox every day that are pitching some sort of new product or special deal. Some […]
14 Tips for Writing an Effective Press Release
Are press releases still relevant in these days of instant news via the web and social media? Absolutely! This traditional piece of a public relations strategy remains one of the most effective ways for your news to make its way in front of the media before being distributed to your target audiences. But writing and […]
Marshall Communications 25th Anniversary Open House
Marshall Communications held an open house to celebrate our 25 year anniversary and our new office space. Thank you to all who helped us celebrate and here’s to many more years to come. You can view our photo album here. Photos by Bob Bailie
7 Tips to Create an Effective Hashtag for Your Business
Have you ever wondered why so many businesses are using hashtags in their social media posts, and if your business would benefit from having a hashtag? If you want to grow and brand your social media presence, engage with your fans, turn potential customers into your biggest promoters, and learn what people are saying about […]
How Marshall Communications Can Help You Create a Message Map
What is a message map? A message map is a highly effective, one-page communications tool that ensures every employee – from senior management to front-line staff – is talking about your company and its brand the same way, every time, when they are dealing with the media, potential clients, the general public, and other audiences […]
The Elements of SEO
Search engine optimization (SEO) is really of set of strategies, techniques and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine, including Google, Bing, Yahoo and others. It is common for Internet users to not click through pages and […]
How to Find Influencers and Engage with Them
By Anna McDermott, Marshall Communications Content Creator Influencer marketing is all the buzz lately but, as with so much of social media interaction, it can be daunting for a small business owner to try to do it. Good news — it’s actually pretty easy and the Marshall Communications Report is here to help. You already […]
What is great content?
You have heard many of us here at Marshall Communications tout the notion of “great content” for your website. We are very passionate about this because it is so very important for the visibility of your site in search engine listings. But what is great content? What does that really mean or entail? We thought […]
What Does the Bounce Rate Mean on Google Analytics?
If you have a website, you have probably heard the term “bounce rate.” Was the voice that uttered that phrase light and happy, or did the tone convey dark clouds and gloom? What is a bounce rate? Why do you care about it? And what constitutes a “good” or “bad” bounce rate? Please, read on… […]
Mondays are the new Fridays
By Marshall Communications Account Coordinator Megan Crowder When I proudly stated, “I love Mondays,” one day in the office, I got the same stare I get when I say, “I don’t like whoopie pies.” My Mainer co-workers must think, “This Michigander is weird.” But, I do really love Monday and not because it has the […]
