Category: Advertising

How To Integrate Earned, Social And Paid Media For Maximum Engagement

The best brands are everywhere. They don’t rely on one strategy or one platform; they promote themselves in numerous ways, reaching different audiences with each one and maximizing their engagement.

The Difference Between PR And Advertising, And Where The Lines Are Fading

PR and advertising both help build awareness and generate sales, but they have many differences, too. Find out what sets them apart and how the lines are fading in this blog post.

How to Make the Most of ‘The Perfect Network,’ According to a LinkedIn Ads Expert

LinkedIn Ads pro AJ Wilcox shares his expertise about the highly effective marketing platform, as well as the story of how he got into the industry.

Top 3 reasons to use PR instead of advertising

“What’s the difference between advertising and public relations?” is one of the top questions that we get asked by new and prospective clients.

Advertising vs. Public Relations — What is the Difference?

Both advertising and PR help build brands and communicate with target audiences. The most basic difference between them is that advertising space is paid while public relations results are earned.