Category: News

5 Ways to Approach Content Marketing for your Business

By Megan Crowder, Marshall Communications Account Coordinator In the world of new media and integrated marketing strategy, content marketing should be on the top of your list. When consumers are looking for answers or looking to try something new, they turn to the Internet first. Creating valuable content will drive profitable action toward your brand, […]

Advertising vs. Public Relations — What is the Difference?

Both advertising and PR help build brands and communicate with target audiences. The most basic difference between them is that advertising space is paid while public relations results are earned.

5 Things You Should Know About Pay per Click (PPC) for Your Business

When I talk to businesses about using pay per click to help promote their business, the reactions I sometimes get range from stark horror to jaded disbelief. This always surprises me. Of all the marketing opportunities available to a business, PPC can be one of the most effective and most measurable – when done correctly. […]

Domain Names and Servers and Hosts, Oh My!

If you’re the owner, director, or head of marketing for a business or nonprofit, sooner or later the following questions will arise in connection with a Web project: What is DNS? Where is my DNS hosted? How do I administer the DNS records? Even if you already have an established website – and perhaps especially […]

Your Web Address is Vitally Important to Your Brand

By Nancy Marshall, The PR Maven® and CEO, Marshall Communications In the early days of the Web, most businesses used a dot-com extension for their Web address or URL (which stands for Uniform Resource Locator). For example, the Web address for my agency is www.marshallpr.com. That’s the address you are on right now. It’s a […]

Analyzing Web Content with Google Analytics

Your website content is important for so many reasons: it communicates your brand message, it tells visitors why you exist; it helps inform, teach, and guide; and last but not least, the quality of your Web content matters a great deal to Google and can determine how easily you will be found when someone searches […]

The Many Faces of Google AdWords

Many clients that we work with look for innovative ways to reach new audiences and acquire new leads and customers. One of the programs we frequently recommend is Google’s pay-per-click program (PPC), AdWords. Microsoft Bing has a similar platform called AdCenter. Both of these are keyword auction systems that allow a company to bid on […]

Promotion and Advertising Literally Run Deep in Nancy’s Family Heritage

Original Citgo Sign in Boston Built by Nancy’s Great Grandfather’s Company By Nancy Marshall, with research assistance from son Craig Marshall, July 2012 My mother has always told the story of how the neon sign was introduced in the United States by my ancestors. I never really thought about it until recently, but I realize […]

Using Facebook to Grow Your Business

We all know that Facebook is king; there are more than two million connections being made between local businesses and people through this social media platform.1 As the largest social media site, Facebook gives businesses of all sizes the potential to reach a large targeted audience for minimal cost. Through strategic posts, businesses can grow […]

How to Make an Impact on Twitter

Twitter is an invaluable tool for businesses who want to reach a wide audience for little to no cost at all, except for an investment of time. And, but there is a great deal of return on investment for that time! Small businesses have been successful in utilizing this platform to network with other businesses, […]