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  • Home
  • Agency Services
    • What We Do
    • Start Here: The Marshall Plan®
    • Strategic Communications & Reputation Building
    • Content, Digital & Social
    • Integrated Campaigns
    • Crisis Communications
    • Also see: The PR Maven®
  • Our Work
  • About Us
    • About Marshall Communications
    • Testimonials
    • FAQ
  • The PR Maven®
    • About The PR Maven®
    • Strategy & Advisory
    • Networking & Introductions
    • Visibility & Authority Building
    • The PR Maven® Speaking & Workshops
    • The PR Maven® Podcast
    • PR Maven® Testimonials
    • Book Nancy to Speak
  • Resources
    • Blog
    • AI Approach
    • Products
    • The Marshall Report® & PR Maven® Newsletters
    • Client Press Releases
  • Contact Us

Daily Archives: January 22, 2016

Chart showing the causes of bounce rates

What Does the Bounce Rate Mean on Google Analytics?

NewsBy Nancy MarshallJanuary 22, 2016

If you have a website, you have probably heard the term “bounce rate.” Was the voice that uttered that phrase light and happy, or did the tone convey dark clouds and gloom? What is a bounce rate? Why do you care about it? And what constitutes a “good” or “bad” bounce rate? Please, read on……

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