How-to examples & business cases for implementing effective public relations and marketing techniques.
A message map is the foundation of all our public relations and marketing programs for clients. It includes a key message at its center that is 21 words in length. It takes seven seconds to say 21 words out loud. If you are familiar with broadcast news, you know that reporters and editors love seven-second sound bites.
DetailsA brand is not a logo or a tagline. It is not even what a company says it is. A brand is the feeling that a customer gets when they think of a company.
DetailsThe PR Maven’s first marketing minute is all about being able to clearly and concisely articulate what you do, who you do it for, and how it benefits them.
DetailsVideos have changed the way we market to people, Nancy and Ruth Jackson, VP of communications at Colby College, discussed it in her podcast.
DetailsIn her podcast with Greg Glynn, an account supervisor at Marshall Communications, Nancy and Greg discussed the importance of research in your marketing efforts.
DetailsMaybe your company has overlooked Facebook Groups, but they could be an untapped resource for you to expand your business. Here are some tips from Skylar Welch, a loan officer at Acadia Lending Group.
DetailsRemember that old adage: “It’s not what you know. It’s who you know.” Well, it’s true.
DetailsOn The PR Maven® Podcast episode 24, Nancy spoke with David Lee, owner of Human Nature@Work. David shared some excellent tips on how to better understand your co-workers and employees.
DetailsKevin Frisbie is the owner of Frisbie & Associates and is one of Maine’s top financial advisors. On The PR Maven Podcast, he discusses why he feels mentorship is so important for success to any career path.
DetailsWhen Nancy interviewed Pauline Frommer – of Frommer’s Guidebooks fame – on her podcast, Pauline talked about the pitfalls of online reviews.
DetailsUse the written word to your advantage and you can stand out from the crowd. In this article, Nancy discusses the value of handwritten thank-you cards and more.
DetailsTraveling can allow you to meet people from different backgrounds, with differing mindsets and you can learn how to think with a more open mind and target people who have different preferences, opinions and biases than your own.
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