How-to examples & business cases for implementing effective public relations and marketing techniques.
Keeping up with trends and updates from digital marketing platforms can be a challenge. Here are some key takeaways from AMI’s 2021 Digital Summit.
DetailsFounder of boutique PR firm GreatHerGood Jackie Berlowski shares her best tips for building meaningful professional relationships and executing exceptional public relations campaigns at every level.
DetailsI recently finished binge-watching Netflix’s The Crown, along with more than 70 million other households. Although the show is technically fictional, it does contain plenty of truth, including the royals’ habit of old-fashioned writing.
DetailsChristine Richards — graphic designer, book coach and lover of all things handwritten — shares her thoughts on how to make writing a meaningful part of your routine and personal brand.
DetailsGallup Certified Strengths Coach Christine Tieri shares her experiences from working in advertising and her best insights about effective brand building.
DetailsWhether you’re an expert on public health or wild blueberry picking in Maine, the time may come when you will be called upon to be a spokesperson. You need to be ready. Here are eight useful tips.
DetailsIn the middle of a pandemic, it is more difficult than ever to network with others. Without networking, word-of-mouth marketing becomes harder and harder. Alas, we’ll just have to make do. Networking today means creating and cultivating an online footprint, if not a physical one.
DetailsIf you’re a small business owner, you know that navigating COVID-19 has been a challenge. Even as life begins to return to normal, running a small business during and in the aftermath of this pandemic will continue to present new questions and obstacles. Here are Nancy’s best tips for how your small business can beat COVID-19 and come out on the other side thriving.
DetailsWhether staying connected or learning the latest trends and techniques, we spend a lot of time on social media. Learn how social media can be used constructively for PR purposes.
DetailsHow important is it for brands to evaluate influencers before using them for promotions or sponsorships? This blog identifies some key areas to consider for potential influencer partnerships.
DetailsWhat does it mean when someone says, “I’ve heard of you”? It means that your brand has value, and hearing that only adds more positive capital to your brand.
DetailsWhat is domain authority? This blog post defines what DA is and how it can be used by PR professionals to increase media outreach efficacy.
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