How-to examples & business cases for implementing effective public relations and marketing techniques.
Social media is a great way to broaden your network and attract new customers and clients. But most people think of social media as a way to broadcast their news, not as a listening tool to hear what people are thinking.
DetailsWhat is a message map? A message map is a highly effective, one-page communications tool that ensures every employee – from senior management to front-line staff – is talking about your company and its brand the same way, every time, when they are dealing with the media, potential clients, the general public, and other audiences…
DetailsDr. Bach is a neuroscientist who helps athletes and executives to essentially “train their brain” in order to achieve a state of “flow” where they can achieve a state of peak performance. He uses science to help people improve themselves personally and become not only effective, but also happy.
DetailsDo you recall the last time you were really, really happy? I hope you can recall the feeling. You were probably smiling, and you felt really good. Your stress was probably minimized, and you were optimistic about your future. Other people were more drawn to you because of your happy mood, as well.
DetailsSearch engine optimization (SEO) is really of set of strategies, techniques and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine, including Google, Bing, Yahoo and others. It is common for Internet users to not click through pages and…
DetailsBy Anna McDermott, Marshall Communications Content Creator Influencer marketing is all the buzz lately but, as with so much of social media interaction, it can be daunting for a small business owner to try to do it. Good news — it’s actually pretty easy and the Marshall Communications Report is here to help. You already…
DetailsYou have heard many of us here at Marshall Communications tout the notion of “great content” for your website. We are very passionate about this because it is so very important for the visibility of your site in search engine listings. But what is great content? What does that really mean or entail? We thought…
DetailsA brand is a promise. Usually we think of a company brand as the promise made to their customers. For example, Geico promises that “15 minutes or less can save you 15% or more on your car insurance.” BMW promises to deliver “the world’s ultimate driving machine.” To have a successful business, you need to…
DetailsIf you have a website, you have probably heard the term “bounce rate.” Was the voice that uttered that phrase light and happy, or did the tone convey dark clouds and gloom? What is a bounce rate? Why do you care about it? And what constitutes a “good” or “bad” bounce rate? Please, read on……
DetailsImagine if you asked Stephen King “Why do you write books?” and he said “Because they make me rich.” Would his fans feel the same way about his work as they did before? Definitely not. People don’t buy into what you do as much as they will buy into why you do it. Your personal…
DetailsBy Marshall Communications Account Coordinator Megan Crowder When I proudly stated, “I love Mondays,” one day in the office, I got the same stare I get when I say, “I don’t like whoopie pies.” My Mainer co-workers must think, “This Michigander is weird.” But, I do really love Monday and not because it has the…
DetailsBy Megan Crowder, Marshall Communications Account Coordinator In the world of new media and integrated marketing strategy, content marketing should be on the top of your list. When consumers are looking for answers or looking to try something new, they turn to the Internet first. Creating valuable content will drive profitable action toward your brand,…
Details
