How-to examples & business cases for implementing effective public relations and marketing techniques.
My mother is known to many as Oma, and she always went above and beyond in decorating, entertaining and baking for the holidays. This was one of her special dinner entrees for company over at our festive home when I was growing up. ~ Nancy
DetailsThis has been my go-to comfort food favorite for as long as I can remember! My dad (Jay) has always made this for birthdays and when I would come home from college. It’s perfect for a special holiday meal, too! ~ Whitney
DetailsJosh Kim, a college senior and founder of The Cubby — an art marketplace for college students — on how to jumpstart an entrepreneurial career.
DetailsDon’t be hesitant to promote yourself. In today’s business world, self-promotion is indispensable. It is the key to landing a new job, securing a client or running a business altogether.
DetailsThis is something we always have when our family comes together, especially around the holidays. Sliced in 1-inch sections, it is perfect to add to a plate during a buffet style meal or all by itself. My mom usually makes two to bring to our annual family Christmas party and we always leave empty handed. Be careful though, it can be quite messy! ~ Emma
DetailsAre you a fan of cinnamon rolls but one of those people who “just want a bite?” You’ll be a fan of these mini cinnamon roll-type treat using crescent rolls. Whole Foods has a good option for refrigerated crescent rolls. Incredibly easy and delicious! ~ Kat
DetailsTalking to someone you don’t know can open up new horizons — horizons you could never even imagine. Despite what you learned growing up, talking to strangers is one of the most important social components of business.
DetailsAllagash Brewing Company founder Rob Tod shares how innovation and sustainability led the brewery to become one of the top 50 craft brewery brands in the US.
DetailsLive + Work in Maine’s director of engagement Katie Shorey shares her experiences bringing fabulous new talent to my home state.
DetailsDuring the Tokyo Olympics, the importance of personal branding was on full display. It comes down to the stories that differentiate one athlete from another. Think about how that applies to you. What made you the way that you are is what differentiates you from the next person.
DetailsPublic relations can go a long way — long before crisis strikes. PR can help build your bank account of goodwill, granting you the positive capital to survive the ebbs and flows of positive and negative publicity.
DetailsWyman’s brand manager Colleen Craig shares her tips for building a successful experiential marketing and brand ambassador program.
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