How-to examples & business cases for implementing effective public relations and marketing techniques.
Long gone are the days of simply pitching reporters and hoping for the best. As PR experts, we pride ourselves on thinking outside the box, and content marketing is perhaps the best example of that.
DetailsNow that I’m in Utah, I’ve discovered the joys of Cafe Rio — a local restaurant chain — or more importantly, DIY Cafe Rio! Here’s my own take on their Cilantro Lime Tomatillo Ranch! — Anna
DetailsYour website is the one go-to place where prospective and current customers can find information on your business or organization.
DetailsThese cookies are yummy and so easy to make. They are great with a hot cup of tea on a cold winter day. — Dianne (from King Arthur Flour)
DetailsThese are kind of a holiday tradition for my family. Each year my mom makes them and brings them to many of our family gatherings. She makes them with both chocolate and golden cookies with white or milk chocolate but may favorite is the plain gooey center! — Emma (from AllRecipes.com)
DetailsIf you’re looking to get in the holiday spirit, these Santa hat cookies are the perfect place to start. We have made these treats part of our family holiday tradition and I like them because they don’t have too much chocolate and the peanut butter and protein will fill you up (especially if you eat a lot of them). The protein will also give you energy for a workout or to clean up after your guests or do a little late-night wrapping. — Greg
DetailsThis tater tot casserole is easy and delicious. This will forever be one of my favorite dishes to prepare for the holidays. My family would have this every Christmas morning after opening our gifts. I top mine with fresh salsa! Enjoy and happy holidays. — Megan (from tasteofhome.com)
DetailsMy mother hasn’t been well lately, so I have been spending a lot of time reminiscing about her wonderful life of cooking and entertaining. I have several of her recipe boxes with recipes written in her own handwriting which I will cherish forever. I don’t think I realized or appreciated what a great cook she was when I was growing up, but now that I reflect back, I realize she was a phenomenal cook and hostess. I so appreciate all she did for our family and friends. She considered color, taste, and combinations of foods when she planned a meal, especially when she was entertaining. The scents and sights were always amazing in Oma’s kitchen. — Nancy
DetailsWhen prepping and serving a holiday meal, I like to do as much as possible in advance to have more time to enjoy my family. I’ve taken this Martha Stewart recipe and made it my own. It’s an easy and delicious side dish and gives me an opportunity to use one of my favorite Maine-made ingredients. — Charlene
DetailsI’ve made this recipe at least six times during the Christmas season the last two years for every holiday party my husband and I attend. Huge crowd pleaser and looks so festive! Also, incredibly easy which doesn’t hurt, either! Family and friends have started requesting it. — Whitney (Adapted from a delish.com recipe)
DetailsI was this many days old when I found out that hot cocoa is made from cocoa powder, whereas hot chocolate is made from chopped chocolate. I have a skating pond at my house along with acres of trails for snowshoeing and cross-country skiing. There’s nothing more comforting than a hot cup of chocolate after winter activities. I love the richness and sophistication of this sweet and spicy dark chocolate drink. — Juli
DetailsThis recipe, from How to Hygge by Signe Johansen, is a great way to warm up after coming in from the cold. — Jen
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