How-to examples & business cases for implementing effective public relations and marketing techniques.
Hi! My name is Abbey, and I am a PR intern here at Marshall Communications! Follow along to see what I am learning!
DetailsBranding is how you make people feel. The same goes for business. Your brand will attract the people who feel good doing business with you.
DetailsMany people think PR is just about press releases and traditional media-pitching tactics, but the reality is that there are a multitude of tools and techniques available for brands. Press releases and pitches are absolutely key – but they’re just the tip of the iceberg. Trying out the “not-so-obvious” forms of PR may just be…
DetailsAs business leaders, we need to recognize that life is hard. The pandemic has taught us that we need to show more compassion and empathy.
DetailsWhen I see people in passing now, their first instinct is to ask, “How are you?” But most people don’t actually mean it. Checking the box is more disrespectful than not asking at all, at least in my view. The “how are you?” doesn’t have to be a throwaway line. On the contrary, it can be used effectively to convey care and compassion.
DetailsJust like your electronics, your “internal” batteries need to be charged. So how do you keep your batteries charged?
DetailsThe lessons from my father resonated because they were simple and straightforward: Look people in the eye and say their name. In truth, it’s the No. 1 rule in business.
DetailsNancy Marshall shares 21 key takeaways for public relations professionals in 2021, highlighting wisdom from PR Maven® Podcast guests and offering insights of her own.
DetailsIn today’s world, it’s virtually impossible to succeed as a business — large or small — without engaging in some form of content marketing.
DetailsIn crisis communications, you need to act quickly. If you “mess up,” you need to “fess up” and share accurate facts.
DetailsBaking is such a big part of the holiday season for me and while I have my old standbys, I like to try new recipes. I had a rosemary shortbread cookie for the first time a few years ago at Snell Family Farm in Buxton. I found a simple recipe that is fun to make, and the little green flecks of rosemary make them a festive Christmas cookie. ~ Charlene
DetailsMy grandmother was not a great cook, but she could bake! I dream about her molasses cookies, particularly around the holidays. They’re amazing frozen! ~ Juli
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