How-to examples & business cases for implementing effective public relations and marketing techniques.
I love having these as a festive holiday appetizer when my boys and their girlfriends come for dinner. They are easy, delicious and pretty to look at! ~ Nancy
DetailsThe holidays are an overindulgent time and it’s great to offer something tasty and unique at gatherings that’s not alcoholic, like this berry shrub. Make it ahead of time, and you’ll have an easy, bright alternative to boozy eggnog! ~ Anna
DetailsThese days, headlines like “How to be an entrepreneur” are a dime a dozen. While there is no silver bullet, one thing is clear: Entrepreneurs take pride in building a strong network, which leads to a strong personal brand.
DetailsSEO expert Dale Bertrand explains why SEO specialists should focus on conversions instead of keywords to create campaigns that drive business impact.
DetailsPodcasting is big business. Over the years, this podcast has evolved in different ways, gaining new listeners and introducing them to a wide range of interesting guests. We have learned a lot about the art of podcasting along the way. Here are some of the key lessons.
DetailsKeynote speaker Kris Kelso explains how imposter syndrome can limit your personal and professional growth — and shares a strategy for overcoming it.
DetailsConnect with your target audience, build brand credibility and ultimately boost your sales with public relations. Here are eight tips to help you achieve your goals.
DetailsKeep in touch with your contacts. If you meet someone for the first time, do whatever you can to store their name away in your mind so when you need what they have to offer, you know where to look.
DetailsEvaluating the effectiveness of your social media marketing strategy is an extremely valuable tool for maximizing engagement, ensuring brand consistency, and achieving return on investment.
DetailsWith the emergence of artificial intelligence chatbots, many professionals are concerned about AI’s impact. Now is not the time to panic.
DetailsThere is a process to public speaking, so you can be 100% confident in the final outcome. In this episode, find out three concrete steps Nancy has come to learn to impress and inspire an audience with substance and style.
DetailsFounder and CEO of curated compass, Mads Hanna, explains the importance of storytelling in business branding.
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