How-to examples & business cases for implementing effective public relations and marketing techniques.
My secret weapon in business is old fashioned. I learned it from some very successful businesspeople who I admire. I write personal handwritten note cards and send them in the postal mail with a stamp.
DetailsIn today’s world, we must tend to our network of contacts like we would tend to a garden. Many relationships will grow and blossom, while some will inevitably languish on the vine.
DetailsWhen you go to a networking event, think about shining the light on other people, not yourself.
DetailsWould you build a house without first consulting an architect? Of course not. How would your builder know what to build? A ranch? A Cape Cod? A mansion?
DetailsSending e-newsletters is part of building your brand and can make you the one your targeted audience will remember when they need what you have to sell.
DetailsGood strategic marketing is a lot like a well-played football game. The best coaches know their competition and they recognize the core strengths of their own team.
DetailsBeing aware of what your competition is selling and promoting will help you differentiate your products and services.
DetailsPodcasting is one of the most powerful ways to reach people. According to one study, more than half of Americans over age 12 (144 million Americans) have listened to a podcast. It’s estimated that 60 million Americans listen to podcasts weekly. That’s a lot of potential listeners.
DetailsEveryone wants to buy from an expert. Whatever your product or service, it is helpful if you and your team are experts in your field.
DetailsA journey map can come in handy to follow your customers’ touchpoints and then improve their experience.
DetailsYour company’s social media presence can be used in all sorts of ways — from announcing job postings to sharing employee testimonials and product launches. But it can also be leveraged to attract attention from the mainstream media and generate positive publicity.
DetailsBoth advertising and public relations help build awareness and generate sales. But, they’re not the same thing.
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