How-to examples & business cases for implementing effective public relations and marketing techniques.
Marty Greif, president of SiteTuners, shares his top tips for conversion rate optimization — persuading website visitors to buy, subscribe or contact sales.
DetailsVeteran journalist turned content writer Deirdre Stires shares her advice for PR pros on how to get a reporter to cover your brand.
DetailsMy late mother was known as Oma because of our family ancestry in Germany. Plus, she just liked being called Oma by everyone, not just her own grandchildren! She was a wonderful cook and hostess for our family and friends. This is a decadent yet elegant recipe, perfect for a cold winter night. – Nancy
DetailsPaula and Derek Slayton of Trampoline Advertising & Design Co. discuss what rebranding means and when to consider a rebrand for your business.
DetailsGood communicators are familiar with the daily life of their clients. Find out how you can ensure better PR coverage for clients in this blog article.
DetailsAs we make our way through the coldest month of the year here in Maine, it is important to have a list of recipes that can warm you up on the coldest of days. This beef stroganoff recipe is easy to make, flavorful and warming. Perfect for a cold winter night. – Emma
DetailsJason Mudd, CEO of Axia Public Relations, explains why marketers should spend money on PR first and how PR and advertising work together.
DetailsTaylor Swift has been everywhere, and her omnipresence provides valuable lessons for the entire public relations industry. In PR, we dream of making our clients a hot commodity. Swift’s success is essentially PR at its finest.
DetailsThis has been a holiday staple and most-loved treat in our house for as long as I can remember. It reminds me of my grandmother, who made these treats every holiday season. It’s easy and perfect to bring to a holiday party or give as a homemade gift. ~ Whitney
DetailsFor as long as I can remember, my mom has made apricot bars at Christmas. They are a family favorite and always go very fast. The kids also reach for them. You can use dried California apricots, or apricot preserves. She is a firm believer that the dried apricots must be from California, as the Turkish ones are far too sweet. You can find California apricots at Trader Joe’s or online. Oddly, they seem to be a rare commodity, compared to their Turkish cousins. ~ Kat
DetailsAfter opening presents, the thing we would look forward to most on Christmas morning was Grandpa’s eggs benedict. The whole family would gather around the table as he prepared perfectly poached eggs sitting atop sliced ham and toasted English muffins, coated in his signature Hollandaise sauce. When asked if we wanted another, the answer was always yes! ~ Emma
DetailsA nice seasonal soup is a perfect first course for a holiday meal. I especially love this recipe because it’s light, but packed with flavor. ~ Charlene
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