How-to examples & business cases for implementing effective public relations and marketing techniques.
Many people think of a website as a one-time expense. They want to pay to have the site created and then move on, especially if the site is created using a CMS (Content Management System) that they can edit and add pages all on their own without needing to work with a developer. But, that’s…
DetailsIt’s a whole lot easier to be the best version of yourself than to spend a lot of time and energy trying to be someone you’re not.
DetailsOne of the goals of personal branding is optimizing your name so when people search for you on Google or other search engines, there are numerous sites that come up with good content about you. If you have a common name like Mary Smith or John Jones, you need to work even harder to be…
DetailsSo, you’ve got news. And, you’d like the media to tell the masses. But, your news releases often don’t lead to media coverage. Here are a few tips, gleaned from more than a decade of copywriting and media pitching, to help turn news of any kind into the news coverage you’re seeking. 1. Make sure…
DetailsDo you remember the last time you actually enjoyed opening an email? Chances are, most marketing emails you get aren’t emotionally compelling enough for you to remember them or more importantly, take action. Today, to create a successful email marketing strategy, it’s about finding out what your audience wants and how you can target them…
DetailsRecently, I was approached by a freelance PR person who wanted to work with my agency as a subcontractor. As I always do when on the phone with someone I have never met before, I Google searched her name. I couldn’t find anything. I asked how she spelled her name, thinking perhaps I had misspelled…
DetailsFive members of the Nancy Marshall Communications team will be presenting a series of 30-minute workshops next Wednesday, August 13 at The Senator Inn on Western Avenue in Augusta, Maine. Admission is free for our clients and friends (that means you), but you must RSVP by calling 207-623-4177 or emailing jsettlemire@marshallpr.com. I will be giving the…
DetailsI am not running for Governor, however, in the past two weeks, I have spoken to groups in 12 communities around the state of Maine, which might be as many as some of the gubernatorial candidates! I’ve been speaking to groups of business owners about topics that I’m really passionate about, including using the Internet…
DetailsFor a series of speaking engagements on “How to Grow Your Business on the Internet,” I developed this glossary of Web marketing terms; I thought you might be interested in having the terms and definitions. If you are interested in having me come and give this presentation to your group, feel free to contact me…
DetailsYears ago, when I was a recent performing arts graduate, I took part in a nationwide audition for the remake of Charlie’s Angels. Armed with the bravado and naiveté of youth, I made it to the callbacks, which consisted of an interview and screen test. The audition was also covered by a local reporter. Facing…
DetailsSocial media enables those that already know and love your brand to get involved in spreading the word about it. They become loyal members of your team… ambassadors that encourage their own social media followers to engage with your brand, too. From a user perspective, social media is a fun way to connect with others…
Detailsby Anna McDermott, Marshall Communications Account Executive Keeping up with social media platforms can be a bit daunting at times – there are new ones created constantly and favorites like Facebook keep changing how we use them – even professional social media users find themselves asking questions like “What the heck is Tumblr?” Since I…
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