Some say that Facebook is becoming less relevant, and people aren’t using the platform as much anymore. While new social media platforms seem to take up our attention, Facebook still has more monthly active users than any other social media platform. Another misconception: Facebook is only for older people. Actually, the largest age group of Facebook users falls between 25 and 34 with surrounding ages being close runners up. With its high number of users and wide demographics, Facebook should still be an important part of your business’s marketing strategy.
Here are three tactics to improve the content you share on Facebook and increase engagement on your posts:
1. Video Content (Especially Short-Form and Live Videos)
Video continues to dominate on Facebook, especially short-form videos and Facebook Stories that align with the broader trend of quick, digestible content. Live videos also help businesses engage with their audience in real-time, promoting a sense of connection and transparency.
Types of Video Content:
- Short-form (30 seconds to 1 minute): Product demos, quick tips, or behind-the-scenes clips.
- Live Streaming: Q&As, live product launches, and event coverage can build rapport and encourage real-time interaction.
Tip: Use captions and visually engaging elements to keep viewers’ attention, especially since many Facebook users watch videos on mute.
2. User-Generated Content (UGC) and Customer Testimonials
UGC and customer stories provide authentic social proof, which builds trust with potential clients. Content from real users feels more genuine and relatable, often leading to higher engagement.
Types of UGC:
- Customer photos or videos using the product or service, shared with permission.
- Testimonials in video or text form that highlight positive experiences.
- Reposts from customers’ Facebook Stories or tagged posts, showing real-life product or service use cases.
Tip: Encourage customers to tag your business in posts or use specific hashtags. Reward participation with special features on your page.
3. Interactive Content (Polls, Quizzes, Contests, and Interactive Stories)
Interactive content invites direct engagement, which helps improve reach and interaction rates. Polls, quizzes, and contests are quick, easy, and fun for users, making them more likely to participate.
Types of Interactive Content:
- Polls: Quick questions to gauge customer preferences, like new product ideas or service feedback.
- Contests: Simple entry methods, such as commenting or sharing, can create excitement around your brand.
- Quizzes and Stories: Gamified quizzes or “choose-your-own-adventure” stories that align with brand values and services can be very engaging.
Tip: Focus on timely, relevant, and fun topics that relate to your brand. Keep contests straightforward to maximize participation.
Staying consistent with these content types will help your business capture attention, foster loyalty, and drive conversions effectively on Facebook.
