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How-to examples & business cases for implementing effective public relations and marketing techniques.

Sep212026

Your Press Coverage Just Got a Second Job: Earned Media in the Age of AI Search

Artificial Inteligence, Public RelationsLeave a comment

For more than three decades, we’ve told clients that earned media is so valuable because it can’t be bought. When a journalist decides your story is worth covering, it gives your business a level of credibility that advertising simply can’t. People understand the difference between a company promoting itself and an independent source choosing to…

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Aug182026

How To Do SEO for Your Site and Your Personal Brand

Artificial Inteligence, Personal Branding Tips, SEOLeave a comment

One of the goals of personal branding is to make sure people can easily find accurate, credible information about you online. Whether someone searches your name on Google, looks you up on LinkedIn or asks an AI tool about experts in your field, your digital presence helps shape their first impression. Being visible isn’t enough.…

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Jul202026

Website Maintenance: To Update or Not to Update?

Artificial Inteligence, Marketing, SEO, WebsiteLeave a comment

Your website isn’t a one-time investment. Like any valuable business asset, it requires ongoing maintenance to continue delivering results. Launching your website is just the beginning. To remain effective, it needs regular updates that keep it secure, running smoothly and compatible with the latest technology. A well-maintained website gives visitors a better experience while helping…

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Jun112026

5 Ways to Improve Your Email Marketing

Email marketing, MarketingLeave a comment

Email marketing remains one of the most effective digital marketing tools available. While marketers now have access to social media, text messaging, artificial intelligence and a growing range of digital channels, email continues to deliver a strong return on investment when used strategically.  The key to successful email marketing is sending relevant, valuable content to the right audience at the right time. Here are…

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Jun102026

How Public Relations Keeps Brands Alive Over The Long Haul

Building Relationships, Public RelationsLeave a comment

Strong brands don’t just happen by accident. They don’t win trust and loyalty overnight; branding takes years and years, if not decades. Brands are built brick by brick, through cultivating stories that resonate emotionally as much as they do theoretically. When we think of the most famous clothing brands or jewelry brands, we often quickly…

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