How to Train For Your Career Like an Olympic Athlete

As the Olympics commence, we admire the dedication of the athletes competing. Learn how to train for your career like an Olympic athlete in this blog.

How to Use Hashtags

Using hashtags can often seem a bit overwhelming and confusing. This blog makes understanding how to effectively use hashtags simple.

In Our Attention Economy, Good PR Means A Strong Domain Authority

Whether your target audience is a local city council or the millennial generation at large, you want your audience to find you. Domain authority (DA) can help.

The Man Behind Bangor Police Department’s Viral Facebook Page Shares 4 Tips For Gaining Followers

Lieutenant Tim Cotton of the Bangor Police Department shares his unexpected path to gaining more than 300,000 Facebook followers.

The value of building local SEO visibility for small businesses

Building a strong, local online presence can be highly beneficial for your business and is attainable, no matter your size. Local SEO helps target consumers in your area.

Lessons in Digital Marketing

Keeping up with trends and updates from digital marketing platforms can be a challenge. Here are some key takeaways from AMI's 2021 Digital Summit.

PR Lessons from Oprah Winfrey: What an Interaction With The Superstar Taught This Agency Owner

Founder of boutique PR firm GreatHerGood Jackie Berlowski shares her best tips for building meaningful professional relationships and executing exceptional public relations campaigns at every level.

Netflix’s ‘The Crown’ Is Right: Old-Fashioned Writing Still Serves A Purpose

I recently finished binge-watching Netflix’s The Crown, along with more than 70 million other households. Although the show is technically fictional, it does contain plenty of truth, including the royals’ habit of old-fashioned writing.

The Power of Putting Pen to Paper: How to Use Writing to Build Your Brand

Christine Richards — graphic designer, book coach and lover of all things handwritten — shares her thoughts on how to make writing a meaningful part of your routine and personal brand.

3 Tips For Building a Personal Brand Rooted in Your Individual Strengths

Gallup Certified Strengths Coach Christine Tieri shares her experiences from working in advertising and her best insights about effective brand building.

Eight Ways To Position Yourself As A Go-To Expert For The Media

Whether you're an expert on public health or wild blueberry picking in Maine, the time may come when you will be called upon to be a spokesperson. You need to be ready. Here are eight useful tips.

Remember: In Business, You Are Easily Forgettable

In the middle of a pandemic, it is more difficult than ever to network with others. Without networking, word-of-mouth marketing becomes harder and harder. Alas, we’ll just have to make do. Networking today means creating and cultivating an online footprint, if not a physical one.