How Allagash Brewing Company’s Founder Turned an Unknown Beer Into One of the Top 50 Craft Brewery Brands in the US

Allagash Brewing Company founder Rob Tod shares how innovation and sustainability led the brewery to become one of the top 50 craft brewery brands in the US.

PR Strategy at the State Level: How Katie Shorey and Her Team Are Spreading the Love About Maine

Live + Work in Maine’s director of engagement Katie Shorey shares her experiences bringing fabulous new talent to my home state.

What The Tokyo Olympics Taught Us About Personal Branding

During the Tokyo Olympics, the importance of personal branding was on full display. It comes down to the stories that differentiate one athlete from another. Think about how that applies to you. What made you the way that you are is what differentiates you from the next person.

How PR Can Build Your Business A Bank Account Of Goodwill

Public relations can go a long way — long before crisis strikes. PR can help build your bank account of goodwill, granting you the positive capital to survive the ebbs and flows of positive and negative publicity.

4 Tips for a Successful Experiential Marketing Campaign from Wyman’s Brand Manager Colleen Craig

Wyman’s brand manager Colleen Craig shares her tips for building a successful experiential marketing and brand ambassador program.

How To Build a Personal Brand with Public Service and Personal Attention: Phil Harriman Shares His PR Story

Phil Harriman, founding partner of Lebel & Harriman, shares how business owners can align their priorities and passions to build a personal brand.

Three Ways To Nail The Networking Process Without Rushing It

Connections still matter. In today’s virtual world, people are especially eager to connect and reconnect with others but you have to be smart and strategic. When it comes to networking, there is a fine line between being active and being annoying.

Branding Lessons from Red Sox Nation: What Broadcaster Tom Caron Has Learned About Communication and Community

Beloved New England broadcaster Tom Caron offers lessons in personal branding and community building inspired by sports.

Finding Your Superpower and Other Must-Do Steps for Building a Personal Brand From The PR Maven®

The PR Maven® shares her best tips for building unique, marketable personal brands by crossing the in-person and online divide in both directions.

Nancy Marshall Shares Her Best Tips for Authentic, Impassioned PR with Lynne Golodner of the Make Meaning Podcast

Learn more about The PR Maven’s path to public relations, plus she shares some tips about how to adapt to the changing demands of the increasingly online industry.

PR Pros: Don’t Send Generic Press Releases; Use Customized Pitches

Just because press releases are sent often doesn’t make them effective. To the contrary, today’s PR professionals lean on generic press releases too much, when customized pitches are the way to go.

Telling Stories Through Local Ingredients: A Restaurant Manager and Chef on Taking Pride in Maine’s Flavors

The manager and chef of new Waterville restaurant Front & Main share their thoughts on building a brand and narrative with local flavor.