Diary of an Intern at Marshall Communications #4

This week I share my excitement about how I will be learning how client accounts are managed, and what PR is in today's world of marketing.

Diary of an Intern at Marshall Communications #3

This week I share my first experience of a business lunch meeting at Front & Main in Waterville, ME!

PR People: Don’t Be Just A Commodity

Finding PR people is easy, but finding those who are truly PR experts is rare. Don't be a commodity. Separate yourself by adding real value.

Diary of an Intern at Marshall Communications #2

Hi! My name is Abbey, and I am a PR intern here at Marshall Communications! Follow along to see what I am learning!

Diary of an Intern at Marshall Communications #1

Hi! My name is Abbey, and I am a PR intern here at Marshall Communications! Follow along to see what I am learning!

The Only Question That Matters: How Does Your Brand Make People Feel?

Branding is how you make people feel. The same goes for business. Your brand will attract the people who feel good doing business with you.

3 Not-So-Obvious Forms of PR for Your Brand

Many people think PR is just about press releases and traditional media-pitching tactics, but the reality is that there are a multitude of tools and techniques available for brands. Press releases and pitches are absolutely key – but they’re just the tip of the iceberg. Trying out the “not-so-obvious” forms of PR may just be […]

Compassion And Empathy: How Covid-19 Changed Communication Forever

As business leaders, we need to recognize that life is hard. The pandemic has taught us that we need to show more compassion and empathy.

Mean It When You Ask Someone ‘How Are You?’

When I see people in passing now, their first instinct is to ask, “How are you?” But most people don’t actually mean it. Checking the box is more disrespectful than not asking at all, at least in my view. The “how are you?” doesn’t have to be a throwaway line. On the contrary, it can be used effectively to convey care and compassion.

From Your IPhone (Or Tesla) To Work, Keep Your Batteries Charged

Just like your electronics, your "internal" batteries need to be charged. So how do you keep your batteries charged?

Don’t Forget The No. 1 Rule In Business: Look People In The Eye And Say Their Name

The lessons from my father resonated because they were simple and straightforward: Look people in the eye and say their name. In truth, it’s the No. 1 rule in business.