This Hospitality Pro Has ‘A Lot of Bosses’ (AKA, His Customers) — Here’s Why That’s Important
Sugarloaf general manager Karl Strand shares what he’s learned about representing a place that means so much to so many.
How One Outdoorsman Turned His Love of Camping into Crua, an Innovative Crowdfunded Company
Crua Outdoors CEO Derek O’Sullivan shares the details of the company’s crowdfunding strategy and how it has helped the team build brand awareness.
Time To Get Everyone Singing From The Same Song Sheet With A Message Map
How do you establish trust? The first and most important step is to map out the key messages that you hope will resonate with your target audience.
Haters Gonna Hate
A strong brand has the power to both attract and repel…
Branding and the Importance of Consistency
Maintaining brand consistency helps build your brand recognition and protects you from copy-cats. Know the value of your brand and work to safeguard it.
What The Ski Industry Can Teach Us About High-Tech, High-Touch PR
Working in the ski industry taught me about the power of combining in-person and high-tech communications.
Remember: You Are Not The Target Audience
Picking the right audience can turn an otherwise average PR campaign into a resounding success. Choosing the wrong audience, however, can derail even the best-laid talking points.
Marketing Minute #12: Positioning yourself as an expert
Everyone wants to buy from an expert. Whatever your product or service, it is helpful if you and your team are experts in your field.
Eight Ways A Company Can Leverage Social Media To Attract Mainstream Media Attention
Your company’s social media presence can be used in all sorts of ways — from announcing job postings to sharing employee testimonials and product launches. But it can also be leveraged to attract attention from the mainstream media and generate positive publicity.
Marketing Minute #3: Create a Message Map
A message map is the foundation of all our public relations and marketing programs for clients. It includes a key message at its center that is 21 words in length. It takes seven seconds to say 21 words out loud. If you are familiar with broadcast news, you know that reporters and editors love seven-second sound bites.
Marketing Minute #2: Write your company’s brand manifesto and give ‘em something to talk about!
A brand is not a logo or a tagline. It is not even what a company says it is. A brand is the feeling that a customer gets when they think of a company.
Marketing Minute #1: Creating Your Company’s XYZ Statement
The PR Maven’s first marketing minute is all about being able to clearly and concisely articulate what you do, who you do it for, and how it benefits them.