Category: Branding

How to Use LinkedIn to Build Your Professional Network

In this episode of The PR Maven Podcast, Nancy and Kate Paine shared some great tips about maximizing LinkedIn to build your professional network.

Social Media Tips for Young Business People

On the 4th episode of The PR Maven® Podcast, Nancy spoke to Drew McLellan, who owns and runs the Agency Management Institute (AMI) about how social media has changed their industries.

Using Social Media to Build Your Brand

Personal branding is key to building any business. Nancy describes it as putting a stake in the ground for what you believe. If people like what you stand for, they will become a brand ambassador or fan. You can use these personal relationships to build your network and your brand, for your company or for yourself, and social media has become a powerful tool in brand building.

Why You Should Use Video and Podcasts for Your Business

The power of human connection was the focus in the second episode of The PR Maven® Podcast with Nancy Marshall as she spoke with her guest, Lori Highby of Keystone Click, a digital marketing agency.

The Personal Brand Called Dependability

In business, having a personal brand that includes dependability is critical to earning people’s trust and loyalty. Be the one that other people can count on.

Make the most of networking in Maine

Here are 10 tips to help you make the most of networking in our wonderful state.

Why is it Important to Build a Personal Brand?

Knowing, liking and trusting others, and being known, liked and trusted, is what personal branding is all about.

Harnessing the Power of Conversational Marketing — The Conclusion

Elements of a Conversational Marketing Campaign: As with any marketing strategy, a comprehensive approach will generate far more results than putting all of your eggs into one basket. Following is a list of standard marketing strategies we’ve approached from the conversational marketing perspective:

Seven Steps to Telling Your Company’s Story

Storytelling is a big theme in marketing today, yet few businesses recognize the power a compelling company story can have in building consumer trust and increasing sales. A company’s story is a narrative about what it does, what it stands for, and what makes it exceptional.

How Are You Broadening Your Professional Network?

I spent some time this week with my friend Sue Boardman, who is vice president of sales at MassPay, a payroll management company. She is a sales powerhouse and is always working on moving clients from prospects to leads to actual customers.