Maple Vinaigrette
This time of year, I’m thinking about Maine maple syrup. This maple vinaigrette recipe is quick, easy and delicious. - Charlene
Don’t Underestimate The Power Of Google SEO For Client Acquisition
Whether you work in public relations or another industry, clients are the name of the game. In PR especially, word-of-mouth is critical. Even though word-of-mouth marketing is the foundation for many PR businesses, we cannot overlook the power of Google SEO.
How Conversion Rate Optimization Can Help Your Business Grow and Thrive
Marty Greif, president of SiteTuners, shares his top tips for conversion rate optimization — persuading website visitors to buy, subscribe or contact sales.
How To Get a Reporter’s Attention: 4 Tips From a Former Journalist
Veteran journalist turned content writer Deirdre Stires shares her advice for PR pros on how to get a reporter to cover your brand.
Oma’s Seafood Casserole
My late mother was known as Oma because of our family ancestry in Germany. Plus, she just liked being called Oma by everyone, not just her own grandchildren! She was a wonderful cook and hostess for our family and friends. This is a decadent yet elegant recipe, perfect for a cold winter night. - Nancy
Could a Rebrand Help Your Business Break Through a Plateau?
Paula and Derek Slayton of Trampoline Advertising & Design Co. discuss what rebranding means and when to consider a rebrand for your business.
Minding Your Client’s Business: Why Having an Innate Understanding of Your Client’s Industry Can Help You Achieve Their Public Relations Goals
Good communicators are familiar with the daily life of their clients. Find out how you can ensure better PR coverage for clients in this blog article.
Speedy Beef Stroganoff
As we make our way through the coldest month of the year here in Maine, it is important to have a list of recipes that can warm you up on the coldest of days. This beef stroganoff recipe is easy to make, flavorful and warming. Perfect for a cold winter night. - Emma
The Essential Role of PR in Your Marketing Mix
Jason Mudd, CEO of Axia Public Relations, explains why marketers should spend money on PR first and how PR and advertising work together.
3 Valuable PR Lessons To Learn From Taylor Swift
Taylor Swift has been everywhere, and her omnipresence provides valuable lessons for the entire public relations industry. In PR, we dream of making our clients a hot commodity. Swift’s success is essentially PR at its finest.
Mem’s Peanut Butter Fudge
This has been a holiday staple and most-loved treat in our house for as long as I can remember. It reminds me of my grandmother, who made these treats every holiday season. It’s easy and perfect to bring to a holiday party or give as a homemade gift. ~ Whitney
Apricot Bars
For as long as I can remember, my mom has made apricot bars at Christmas. They are a family favorite and always go very fast. The kids also reach for them. You can use dried California apricots, or apricot preserves. She is a firm believer that the dried apricots must be from California, as the Turkish ones are far too sweet. You can find California apricots at Trader Joe’s or online. Oddly, they seem to be a rare commodity, compared to their Turkish cousins. ~ Kat
