Category: Building Relationships

Your Network is Your Net Worth

In the 5th episode of The PR Maven Podcast, Stefa Normantas discussed the importance of building relationships for your business.

Why You Should Use Video and Podcasts for Your Business

The power of human connection was the focus in the second episode of The PR Maven® Podcast with Nancy Marshall as she spoke with her guest, Lori Highby of Keystone Click, a digital marketing agency.

The Personal Brand Called Dependability

In business, having a personal brand that includes dependability is critical to earning people’s trust and loyalty. Be the one that other people can count on.

Make the most of networking in Maine

Here are 10 tips to help you make the most of networking in our wonderful state.

Triage Your Smartphone Usage to Honor Those People in Your Presence

Fully engaging by making eye contact, listening intently, and making intelligent conversation is vitally important to your personal brand. You want people to remember you as an engaging person, not someone who is addicted to their smartphone.

Why is it Important to Build a Personal Brand?

Knowing, liking and trusting others, and being known, liked and trusted, is what personal branding is all about.

Harnessing the Power of Conversational Marketing — Part Two

Though the basic principles of conversational marketing have remained unchanged, technology has vastly extended its reach. We can now communicate across the globe at light speed. People are talking again. Social media has enabled us to exchange opinions about anything, from our favorite brand of ice cream to the President’s performance, for the world to read.

Harnessing the Power of Conversational Marketing — Part One

Consider this scenario: You arrive at an after-work cocktail party. You see Joan from the office heading in your direction. Mark, another co-worker, walks in behind you. Who do you speak to first? From past experience, you know Joan will talk about her winning golf game, her genius son, and the long hours she’s been putting in for the company. You also know her eyes will be scanning the room throughout the conversation.

Are You an Influencer?

In this day and age, positioning yourself as an expert in your field is an important step in increasing your influence. When you are an “influencer,” you have advantages in business. I believe in constantly meeting people and being open to learning from them and influencing them so that you are memorable, and you remember them.

Who’s Holding the Monkey?

Recently, I attended a conference and met a vendor whose services interested me. The vendor’s sales representative said to me, "Here, I’ll give you my card, and you can send me your email address, then I’ll send you some information.” Hmm, I thought. I wonder how much money this company is investing to have this sales person at this show. I was totally flabbergasted that he didn’t just offer to take my card and send me a follow-up message.