Nancy Marshall, Author at Marshall Communications

Triage Your Smartphone Usage to Honor Those People in Your Presence

Fully engaging by making eye contact, listening intently, and making intelligent conversation is vitally important to your personal brand. You want people to remember you as an engaging person, not someone who is addicted to their smartphone.

Is Your Website Optimized for Voice Searches? If Not, It Should Be. Here’s Why…

According to media measurement and analytics company comScore, half of all internet searches will be done by voice by the year 2020.

Five Ways to Boost Sales through Public Relations

Public relations is most effective when used in combination with social media, marketing and advertising tactics to achieve the same end goal.

Why is it Important to Build a Personal Brand?

Knowing, liking and trusting others, and being known, liked and trusted, is what personal branding is all about.

Lessons from an Agency Rebranding Process

After our agency spent a year implementing the TRACTION process and as part of that, it became evident that the agency was due for a refresh of our brand.

The Value of Writing Guest Opinion Columns and Letters to the Editor

A great way for you to get your name out there and position yourself as a thought leader in your community.

Top 3 reasons to use PR instead of advertising

“What’s the difference between advertising and public relations?” is one of the top questions that we get asked by new and prospective clients.

Put Your Stake in the Ground: Establish Your Unique Point of View

Personal branding is all about differentiating yourself from all the other people who do the same thing you do.

Domain Authority, Page Authority and Spam Score: What You Need to Know

While many digital marketers will argue that domain authority is the most important search engine ranking factor, it is only one piece of the puzzle. Page authority and spam score also impact search engine rankings and are directly related to the domain authority score.