Author: Nancy Marshall

Five Ways to Boost Sales through Public Relations

Public relations is most effective when used in combination with social media, marketing and advertising tactics to achieve the same end goal.

Why is it Important to Build a Personal Brand?

Knowing, liking and trusting others, and being known, liked and trusted, is what personal branding is all about.

Lessons from an Agency Rebranding Process

After our agency spent a year implementing the TRACTION process and as part of that, it became evident that the agency was due for a refresh of our brand.

The Value of Writing Guest Opinion Columns and Letters to the Editor

A great way for you to get your name out there and position yourself as a thought leader in your community.

Top 3 reasons to use PR instead of advertising

“What’s the difference between advertising and public relations?” is one of the top questions that we get asked by new and prospective clients.

Put Your Stake in the Ground: Establish Your Unique Point of View

Personal branding is all about differentiating yourself from all the other people who do the same thing you do.

Domain Authority, Page Authority and Spam Score: What You Need to Know

While many digital marketers will argue that domain authority is the most important search engine ranking factor, it is only one piece of the puzzle. Page authority and spam score also impact search engine rankings and are directly related to the domain authority score.

Get ready for an amazing 2018!

See some tips for making 2018 great, and some of our top 2017 blog posts.

Harnessing the Power of Conversational Marketing — The Conclusion

Elements of a Conversational Marketing Campaign: As with any marketing strategy, a comprehensive approach will generate far more results than putting all of your eggs into one basket. Following is a list of standard marketing strategies we’ve approached from the conversational marketing perspective:

Vetting Media: Influencers

When it comes to digital marketing for the travel industry – one of our company’s areas of expertise – we get our fair share of influencers requesting to collaborate with our clients for a feature or takeover. We enjoy working with influencers and always try to make sure their goals, objectives and overall content matches […]