Category: News

Using Facebook to Grow Your Business

We all know that Facebook is king; there are more than two million connections being made between local businesses and people through this social media platform.1 As the largest social media site, Facebook gives businesses of all sizes the potential to reach a large targeted audience for minimal cost. Through strategic posts, businesses can grow […]

How to Make an Impact on Twitter

Twitter is an invaluable tool for businesses who want to reach a wide audience for little to no cost at all, except for an investment of time. And, but there is a great deal of return on investment for that time! Small businesses have been successful in utilizing this platform to network with other businesses, […]

The Language of Journalism

By Jen Boes, Communications Strategist Unless you have worked as a journalist or public relations professional, you are probably not very familiar with AP style. So why should you care about it? If you generate content or are in charge of approving content that will be disseminated to the media (i.e., press releases, press kits, […]

Are you Ready for Mobilegeddon?

Well, Google is doing it again, but this time with fair warning — in February they announced that on April 21 there will be a significant algorithm change that will impact search traffic from mobile devices. In their words: “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This […]

Perception and #TheDress

By Marshall Communications Account Executive Jessica Donahue Toward the end of February, the Internet went wild with a dress that will forever live in infamy (which, by the way, is black and blue). While we could debate the color of “The Dress” for hours on end, the whole ordeal really proved how differently people perceive […]

5 Tips for Writing More Effective PPC Ad Copy

By Ebb Walton, Marshall Communications Online Marketing Specialist If you have ever run a Google AdWords campaign, you know how difficult it can be to effectively communicate your message. You have 95 characters to explain who you are, what you are offering, and why people should choose you over the competition. As a point of […]

Getting Social with Consumers

by Marshall Communications Account Executive Whitney Moreau In today’s world that has shifted so much towards communicating with family, friends, coworkers, and even business prospects through social media, it’s easy to become bewildered about what platforms are worthwhile to be on. Are you reaching your current customers? Prospects? It’s important you know—or, perhaps test—what’s going […]

Maximizing Your Online Marketing Efforts

For many businesses, online advertising has become the advertising platform of choice. A recent study by Pew Research Center estimates that revenue from online advertising will have increased by as much as 40% from 2011. With increasing competition online, it’s becoming an unfortunate truth that many small businesses are getting overlooked. It’s important to remember […]

To Update or Not to Update?

Many people think of a website as a one-time expense. They want to pay to have the site created and then move on, especially if the site is created using a CMS (Content Management System) that they can edit and add pages all on their own without needing to work with a developer. But, that’s […]

7 Ways to Make Your News Release Become News

So, you’ve got news. And, you’d like the media to tell the masses. But, your news releases often don’t lead to media coverage. Here are a few tips, gleaned from more than a decade of copywriting and media pitching, to help turn news of any kind into the news coverage you’re seeking. 1. Make sure […]