Author: Emma Dimock

3 Unexpected Benefits of Asking Smart Questions and Being Curious for PR Pros

The president and CEO of MEMIC Michael Bourque explains why asking questions is one of the best things you can do to advance your PR and marketing career.

The ‘Father of Personal Branding’ Reveals 6 Tips for Building a Compelling Digital Brand

William Arruda, the ‘Father of Personal Branding,’ explains why creating a digital brand is so important today — and shares six expert tips to help you succeed.

How To Boost Your Reputation With Today’s Buyers

Commerce has changed in recent decades. Trust and reputations still matter, but it’s the online reputation that usually matters most.

Time To Get Everyone Singing From The Same Song Sheet With A Message Map

How do you establish trust? The first and most important step is to map out the key messages that you hope will resonate with your target audience.

8 Tips for Producing Healthcare Content

How should health care providers tackle some of the most complex content on the Internet? Let’s start with these eight tips for producing healthcare content.

10 Public Speaking Tips From A PR Expert

Whether you’re a college student presenting a group project or a CEO addressing key shareholders, public speaking isn’t easy.

Cafeé Rio Cilantro Lime Tomatillo Ranch

Now that I’m in Utah, I’ve discovered the joys of Cafe Rio — a local restaurant chain — or more importantly, DIY Cafe Rio! Here’s my own take on their Cilantro Lime Tomatillo Ranch! — Anna

Vanilla-Orange Cranberry Cookies

These cookies are yummy and so easy to make. They are great with a hot cup of tea on a cold winter day. — Dianne (from King Arthur Flour)

Oreo Cookie Balls

These are kind of a holiday tradition for my family. Each year my mom makes them and brings them to many of our family gatherings. She makes them with both chocolate and golden cookies with white or milk chocolate but may favorite is the plain gooey center! — Emma (from AllRecipes.com)

Santa Hat Peanut Butter Cookies

If you’re looking to get in the holiday spirit, these Santa hat cookies are the perfect place to start. We have made these treats part of our family holiday tradition and I like them because they don’t have too much chocolate and the peanut butter and protein will fill you up (especially if you eat a lot of them). The protein will also give you energy for a workout or to clean up after your guests or do a little late-night wrapping. — Greg