Episode 2: Lori Highby, President/Owner, Keystone Click

With a core personal value of lifelong learning, Lori has shared creative and strategic digital marketing, personal branding, and entrepreneurship lessons with people and organizations from all over. Her years of experience, education, and involvement range from currently owning a digital marketing agency, Keystone Click; being the 2013 recipient of the “Bravo! Entrepreneur Award” from BizTimes Media; and teaching undergraduate students as an adjunct professor at UW-Milwaukee to serving on numerous boards including the Better Business Bureau of Wisconsin. Lori earned her bachelor’s degree in business & marketing from Marian University and her MBA from Cardinal Stritch University.

Posted on: September 18, 2018

Show Notes

Air date: 9/18/2018

Lori Highby, President/Owner, Keystone Click

About Lori Highby:
With a core personal value of lifelong learning, Lori has shared creative and strategic digital marketing, personal branding, and entrepreneurship lessons with people and organizations from all over. Her years of experience, education, and involvement range from currently owning a digital marketing agency, Keystone Click; being the 2013 recipient of the “Bravo! Entrepreneur Award” from BizTimes Media; and teaching undergraduate students as an adjunct professor at UW-Milwaukee to serving on numerous boards including the Better Business Bureau of Wisconsin. Lori earned her bachelor’s degree in business & marketing from Marian University and her MBA from Cardinal Stritch University.

In this episode:

The value of face-to-face marketing
What move changed Lori’s credibility
Leveraging video and technology
Examples of measuring marketing success

“The more diverse that your network is, the richer that you are as a human being as far as value you can bring to others.” — Lori Highby, President/Owner, Keystone Click

Highlights from this episode:

4:09 – What compelled Lori to choose her career in marketing
6:50 – What Lori would have done differently in college
8:49 – The biggest move that changed Lori’s business and credibility
11:36 – The power of videos and podcasting for business
24:10 – The importance of networking and creating an inner circle
26:56 – The value of content creation and building your brand reputation

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