Category: Uncategorized

5 tips for “existing” on the Web

Recently, I was approached by a freelance PR person who wanted to work with my agency as a subcontractor. As I always do when on the phone with someone I have never met before, I Google searched her name. I couldn’t find anything. I asked how she spelled her name, thinking perhaps I had misspelled […]

Create a Google Alert for Yourself

Have you Google searched your own name to see how you show up in the search results? This is a good idea. In personal branding, your goal should be to be sure that there are lots of good websites that include your name in a positive light. Google offers Google Alerts as a tremendously valuable […]