Category: Uncategorized

10 Public Speaking Tips From A PR Expert

Whether you’re a college student presenting a group project or a CEO addressing key shareholders, public speaking isn’t easy.

The Value of Infographics

An infographic takes complex information and breaks it down into bite-sized chunks of digestible information and can be used in many ways.

Who’s Holding the Monkey?

Recently, I attended a conference and met a vendor whose services interested me. The vendor’s sales representative said to me, "Here, I’ll give you my card, and you can send me your email address, then I’ll send you some information.” Hmm, I thought. I wonder how much money this company is investing to have this sales person at this show. I was totally flabbergasted that he didn’t just offer to take my card and send me a follow-up message.

Nancy Marshall discusses social media on Maine Calling

I was pleased to be a guest on Maine Public’s “Maine Calling,” all about using social media to grow your brand. Jennifer Rooks was the host and I was one of three distinguished guests; we had a wonderful hour-long conversation about the ways small businesses are using social media to grow their brand network. Here […]

The Key to Success in Business is Enthusiasm

Business is about relationships with people. The more people you can attract to work with you, and spend time with you, either as customers, clients, employees, or even as bosses, the more success you will have in your career.

It ALL Matters

In branding, there is something called "brand touch." Brand touch is the touch point that a brand has with a person in the targeted audience. Since this newsletter is about personal branding, the touch point is typically going to be about an interaction between one person and another person, as opposed to a big brand like McDonald's or Nike and a member of the buying public.

Be the brand that keeps its promises

Whether you are a hairdresser who has a commitment to do your client’s hair on the first Wednesday of every month, or a real estate broker who has promised to show a house for sale at a certain time, showing up at the promised time is the first step toward keeping your promise. A strong personal brand is one that keeps its word to the people who are counting on him or her for services.

You Can’t Fake Real: Seven Ways to Be Yourself in the Critical First Seven Seconds

When a person first meets you, it takes seven seconds for them to determine whether they are going to like you or not, whether they want to work with you or not, or whether they want to be your friend or not. We are wired in our prehistoric brains to decide whether another person is actually a friend or a foe.

The State of ME

Many people are surprised to learn that I am not actually from Maine, because my personal brand is focused so much on my “Maine-ness.” As a matter of fact, when I attend national conferences with organizations like the Society of American Travel Writers, the National Snow Sports Journalists Association, or the Agency Management Institute, people […]

Promotion and Advertising Literally Run Deep in Nancy’s Family Heritage

Original Citgo Sign in Boston Built by Nancy’s Great-Grandfather’s Company By Nancy Marshall, with research assistance from son Craig Marshall, July 2012 My mother has always told the story of how the neon sign was introduced in the United States by my ancestors. I never really thought about it until recently, but I realize that […]