Category: Uncategorized

How To Build a Personal Brand with Public Service and Personal Attention: Phil Harriman Shares His PR Story

Phil Harriman, founding partner of Lebel & Harriman, shares how business owners can align their priorities and passions to build a personal brand.

Branding Lessons from Red Sox Nation: What Broadcaster Tom Caron Has Learned About Communication and Community

Beloved New England broadcaster Tom Caron offers lessons in personal branding and community building inspired by sports.

Telling Stories Through Local Ingredients: A Restaurant Manager and Chef on Taking Pride in Maine’s Flavors

The manager and chef of new Waterville restaurant Front & Main share their thoughts on building a brand and narrative with local flavor.

How to Train For Your Career Like an Olympic Athlete

As the Olympics commence, we admire the dedication of the athletes competing. Learn how to train for your career like an Olympic athlete in this blog.

How to Use Hashtags

Using hashtags can often seem a bit overwhelming and confusing. This blog makes understanding how to effectively use hashtags simple.

In Our Attention Economy, Good PR Means A Strong Domain Authority

Whether your target audience is a local city council or the millennial generation at large, you want your audience to find you. Domain authority (DA) can help.

Lessons in Digital Marketing

Keeping up with trends and updates from digital marketing platforms can be a challenge. Here are some key takeaways from AMI's 2021 Digital Summit.

Netflix’s ‘The Crown’ Is Right: Old-Fashioned Writing Still Serves A Purpose

I recently finished binge-watching Netflix’s The Crown, along with more than 70 million other households. Although the show is technically fictional, it does contain plenty of truth, including the royals’ habit of old-fashioned writing.

Eight Ways To Position Yourself As A Go-To Expert For The Media

Whether you're an expert on public health or wild blueberry picking in Maine, the time may come when you will be called upon to be a spokesperson. You need to be ready. Here are eight useful tips.

Remember: In Business, You Are Easily Forgettable

In the middle of a pandemic, it is more difficult than ever to network with others. Without networking, word-of-mouth marketing becomes harder and harder. Alas, we’ll just have to make do. Networking today means creating and cultivating an online footprint, if not a physical one.