Category: Uncategorized

In Our Attention Economy, Good PR Means A Strong Domain Authority

Whether your target audience is a local city council or the millennial generation at large, you want your audience to find you. Domain authority (DA) can help.

Lessons in Digital Marketing

Keeping up with trends and updates from digital marketing platforms can be a challenge. Here are some key takeaways from AMI's 2021 Digital Summit.

Netflix’s ‘The Crown’ Is Right: Old-Fashioned Writing Still Serves A Purpose

I recently finished binge-watching Netflix’s The Crown, along with more than 70 million other households. Although the show is technically fictional, it does contain plenty of truth, including the royals’ habit of old-fashioned writing.

Eight Ways To Position Yourself As A Go-To Expert For The Media

Whether you're an expert on public health or wild blueberry picking in Maine, the time may come when you will be called upon to be a spokesperson. You need to be ready. Here are eight useful tips.

Remember: In Business, You Are Easily Forgettable

In the middle of a pandemic, it is more difficult than ever to network with others. Without networking, word-of-mouth marketing becomes harder and harder. Alas, we’ll just have to make do. Networking today means creating and cultivating an online footprint, if not a physical one.

‘All Business Is Between Human Beings’: The PR Maven On Small Businesses And COVID-19

If you’re a small business owner, you know that navigating COVID-19 has been a challenge. Even as life begins to return to normal, running a small business during and in the aftermath of this pandemic will continue to present new questions and obstacles. Here are Nancy's best tips for how your small business can beat COVID-19 and come out on the other side thriving.

How to Communicate in a Crisis Situation: 4 Tips From a Crisis Management Expert

Crisis management expert Steve McCausland shares what he knows about communicating in the challenging moments.

Understanding Creative IP: Let Your Work Shine — Without Fear of Copycats

Intellectual property lawyer Sharon Toerek offers her expertise on protecting your IP and staying at the top of your creative game.

3 Tips for Spreading Your Message and Cultivating a Passion Project

Safety management expert Pete Koch shares his experience following his passions and getting out the word about safety on his podcast, The Safety Experts.

From Typewriters To Tablets: The Evolution Of PR

Consider how much business has changed in the last six months from Zoom meetings to remote work. Now, consider how much business has changed in the last four decades.