Category: Public Relations
How PR Can Build Your Business A Bank Account Of Goodwill
Public relations can go a long way — long before crisis strikes. PR can help build your bank account of goodwill, granting you the positive capital to survive the ebbs and flows of positive and negative publicity.
Nancy Marshall Shares Her Best Tips for Authentic, Impassioned PR with Lynne Golodner of the Make Meaning Podcast
Learn more about The PR Maven’s path to public relations, plus she shares some tips about how to adapt to the changing demands of the increasingly online industry.
PR Pros: Don’t Send Generic Press Releases; Use Customized Pitches
Just because press releases are sent often doesn’t make them effective. To the contrary, today’s PR professionals lean on generic press releases too much, when customized pitches are the way to go.
PR Lessons from Oprah Winfrey: What an Interaction With The Superstar Taught This Agency Owner
Founder of boutique PR firm GreatHerGood Jackie Berlowski shares her best tips for building meaningful professional relationships and executing exceptional public relations campaigns at every level.
Why Social Media Matters For Google SEO
Whether staying connected or learning the latest trends and techniques, we spend a lot of time on social media. Learn how social media can be used constructively for PR purposes.
Rating an Influencer
How important is it for brands to evaluate influencers before using them for promotions or sponsorships? This blog identifies some key areas to consider for potential influencer partnerships.
Why It’s Invaluable When People Say ‘I’ve Heard Of You’
What does it mean when someone says, “I’ve heard of you”? It means that your brand has value, and hearing that only adds more positive capital to your brand.
Domain Authority
What is domain authority? This blog post defines what DA is and how it can be used by PR professionals to increase media outreach efficacy.
How to Communicate in a Crisis Situation: 4 Tips From a Crisis Management Expert
Crisis management expert Steve McCausland shares what he knows about communicating in the challenging moments.
From Typewriters To Tablets: The Evolution Of PR
Consider how much business has changed in the last six months from Zoom meetings to remote work. Now, consider how much business has changed in the last four decades.
