Category: Marketing
What Is Contextual Digital PR? Here’s The Answer
Contextual digital PR aligns brand messaging with trending online topics, using earned and owned media to boost visibility, SEO and AI presence.
Developing Personas To Help You With Targeting
Learn how to create customer personas to improve your marketing. Explore examples, methods and tips for putting personas to work effectively.
Your Website Is an Asset. Your Marketing Is an Investment.
Your website is a key asset. Invest in strategic marketing to build customer trust, grow your audience and fuel long-term business success.
Strategic Marketing: Knowing How to Run the Ball
Good strategic marketing is a lot like a well-played football game.
Public Relations Vs. Marketing: Here’s What Actually Matters Most
Marketing drives sales through promotion, while PR builds trust via earned media. Together, they create a powerful, integrated brand strategy.
Three Reasons Why You Should Invest in Print
Print isn't dead. Print remains a crucial part of a multi-channel marketing strategy for trust and broad recognition.
How To Integrate Earned, Social And Paid Media For Maximum Engagement
The best brands are everywhere. They don’t rely on one strategy or one platform; they promote themselves in numerous ways, reaching different audiences with each one and maximizing their engagement.
Could a Rebrand Help Your Business Break Through a Plateau?
Paula and Derek Slayton of Trampoline Advertising & Design Co. discuss what rebranding means and when to consider a rebrand for your business.
The Essential Role of PR in Your Marketing Mix
Jason Mudd, CEO of Axia Public Relations, explains why marketers should spend money on PR first and how PR and advertising work together.
AI Is Here To Stay, But It’s No Match For Humans In PR And Marketing
With the emergence of artificial intelligence chatbots, many professionals are concerned about AI’s impact. Now is not the time to panic.
