Category: Marketing

Peloton Rides And Lego Outfits: The Importance Of 21st-Century Content Marketing

In today’s world, it’s virtually impossible to succeed as a business — large or small — without engaging in some form of content marketing.

‘If You Mess Up, Dress Up and Fess Up’: A Wisdom Drop From the PR Maven®

In crisis communications, you need to act quickly. If you “mess up,” you need to “fess up” and share accurate facts.

Despite What You Learned Growing Up, It’s A Good Thing To Talk To Strangers

Talking to someone you don’t know can open up new horizons — horizons you could never even imagine. Despite what you learned growing up, talking to strangers is one of the most important social components of business.

4 Tips for a Successful Experiential Marketing Campaign from Wyman’s Brand Manager Colleen Craig

Wyman’s brand manager Colleen Craig shares her tips for building a successful experiential marketing and brand ambassador program.

Rating an Influencer

How important is it for brands to evaluate influencers before using them for promotions or sponsorships? This blog identifies some key areas to consider for potential influencer partnerships.

Why It’s Invaluable When People Say ‘I’ve Heard Of You’

What does it mean when someone says, “I’ve heard of you”? It means that your brand has value, and hearing that only adds more positive capital to your brand.

How Businesses Can Be Empathic During the COVID-19 Pandemic

All business has changed in recent months, so it only makes sense that communications and marketing change too. The best place to start is by showing empathy.

The Real Difference Between Sales And Marketing, And How One Sets The Stage For The Other

What is the difference between sales and marketing? The two words are often used interchangeably, even though they fulfill two extremely different needs.

The Pandemic Has Made PR And Marketing More Important Than Ever

The COVID-19 pandemic is changing the world as we know it. The world of marketing is no different: Our new normal is a challenging one for marketers to navigate.

This Hospitality Pro Has ‘A Lot of Bosses’ (AKA, His Customers) — Here’s Why That’s Important

Sugarloaf general manager Karl Strand shares what he’s learned about representing a place that means so much to so many.