Category: Marketing

How to Improve the Customer Experience from the Very Beginning

A journey map can come in handy to follow your customers' touchpoints and then improve their experience.

Marketing Minute #4: The Difference Between PR and Advertising

Both advertising and public relations help build awareness and generate sales. But, they're not the same thing.

How Facebook Groups Can Grow Brand Loyalty

Maybe your company has overlooked Facebook Groups, but they could be an untapped resource for you to expand your business. Here are some tips from Skylar Welch, a loan officer at Acadia Lending Group.

Five Ways to Boost Sales through Public Relations

Public relations is most effective when used in combination with social media, marketing and advertising tactics to achieve the same end goal.

Top 3 reasons to use PR instead of advertising

“What’s the difference between advertising and public relations?” is one of the top questions that we get asked by new and prospective clients.

Check Your Ego at the Door: How Marketing Can Help You Learn From Your Mistakes

Marketing can be a dubious art sometimes. It can often seem like your marketing and advertising efforts are wasted. You may try something that is part of the wasteful half of your total budget.