Building Your Brand is a Long-Term Investment

Cultivating a brand is a lot like growing a garden. Establishing a thriving brand takes time and if you don’t continue to tend to it once it’s established, it will begin to lose its luster. No matter what industry you are in and no matter what your product or service happens to be, your brand […]

Are you Ready for Mobilegeddon?

Well, Google is doing it again, but this time with fair warning — in February they announced that on April 21 there will be a significant algorithm change that will impact search traffic from mobile devices. In their words: “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This […]

Perception and #TheDress

By Marshall Communications Account Executive Jessica Donahue Toward the end of February, the Internet went wild with a dress that will forever live in infamy (which, by the way, is black and blue). While we could debate the color of “The Dress” for hours on end, the whole ordeal really proved how differently people perceive […]

Your Personal Brand Comes from Your Heart

"If you can't figure out your purpose, figure out your passion. For your passion will lead you right into your purpose."  —T.D. Jakes

5 Tips for Writing More Effective PPC Ad Copy

By Ebb Walton, Marshall Communications Online Marketing Specialist If you have ever run a Google AdWords campaign, you know how difficult it can be to effectively communicate your message. You have 95 characters to explain who you are, what you are offering, and why people should choose you over the competition. As a point of […]

What’s Your Superpower?

There’s an old saying, “Find a career that you love, and you’ll never have to work a day in your life.” Or this one… “Figure out what you love, and find someone to pay you to do it!” When it comes to branding yourself, it’s wise to do some introspection to figure out your superpower. […]

Acceptance Speech for Kennebec Chamber President’s Award

These are the brief remarks I made to a crowd of nearly 900 people on January 23, 2015 upon receiving the Kennebec Valley Chamber of Commerce President’s Award for my contributions to the chamber membership. Thank you, Peter, and thank you to the Chamber board and membership for this amazing honor tonight. Usually I’m the […]

Dr. Jim Taylor: A sports psychologist who has personally branded himself (without even knowing it!)

I was at a ski race over the weekend at Stowe, Vermont, cheering on my two sons, Jamie and Craig, as they competed in college races. While I was in the base lodge waiting for the second run, I was introduced to Dr. Jim Taylor, who I’ve known of for years as an expert in […]

Your XYZ and Personal Brand Manifesto

Taking the time to think through who you are, who you serve, and the benefits of working with you is the key to professional success in today’s world. Putting yourself out there through the traditional media and social media, with a clear statement of your offerings, will attract the right clients and customers. Your XYZ […]

Who’s Got a Really Strong Personal Brand? Santa Claus!

With the Christmas holiday season upon us, I have been thinking about how Santa Claus has a really strong personal brand. Here are five reasons why: Santa delivers on his promise, reliably year after year, on the 24th of December. People count on him to deliver presents and joy to billions of children in their […]

Personal Branding from the Inside Out and the Outside In

Tom Peters was the first one to coin the term “personal branding” in a 1997 article in Fast Company called “The Brand Called You.” Since then, William Arruda of Reach Personal Branding has fleshed out the essence of personal branding and delivered hundreds of hours of courses and published hundreds of articles on the topic. […]