
Why It’s Invaluable When People Say ‘I’ve Heard Of You’
What does it mean when someone says, “I’ve heard of you”? It means that your brand has value, and hearing that only adds more positive capital to your brand.

Domain Authority
What is domain authority? This blog post defines what DA is and how it can be used by PR professionals to increase media outreach efficacy.

How to Communicate in a Crisis Situation: 4 Tips From a Crisis Management Expert
Crisis management expert Steve McCausland shares what he knows about communicating in the challenging moments.

10 Tips For Using PR To Improve Your Google SEO
Google is home to search, “top stories,” user-specific advertisements and much more. It is essentially a one-stop shop for everything. With that in mind, brands need to make their Google SEO — that is, where they appear in search results — a top priority.

Understanding Creative IP: Let Your Work Shine — Without Fear of Copycats
Intellectual property lawyer Sharon Toerek offers her expertise on protecting your IP and staying at the top of your creative game.

3 Tips for Spreading Your Message and Cultivating a Passion Project
Safety management expert Pete Koch shares his experience following his passions and getting out the word about safety on his podcast, The Safety Experts.

From Typewriters To Tablets: The Evolution Of PR
Consider how much business has changed in the last six months from Zoom meetings to remote work. Now, consider how much business has changed in the last four decades.

Sauerkraut & Kielbasa Bake
The perfect warm and hearty meal for fall.

Apple Pie Macarons
Are you ready for a challenge? This recipe is for apple pie macarons!

Cream Cheese Fudge
This recipe has been passed down through the generations in my family and is a holiday classic! I always make this fudge (and cholocate chip cookies) to give as Christmas gifts. ~ Emma

Oma’s Apple Crisp
My mother, aka Oma, made this recipe as well as Apple Pie over the holidays when I was growing up. The smell of the apple and the cinnamon in the oven makes me think of my childhood and happy times. Best of all, this is an easy recipe that most everyone will like, especially with some nice Gifford’s Vanilla Ice Cream on top. ~ Nancy

Eventide Fish Chowder
With everything that is going on right now, we are in need of some comfort food.






