Author: Nancy Marshall
Traction Case Study
Traction Case Study: Marshall Communications Goal: Strengthen Marshall Communication’s business practices to add value to the agency as a service provider Situation Analysis: Marshall Communications had recently expanded its client base into Portland, Maine, and had secured the account of a major national brand, Orvis. The business was thriving. Never one to rest on her […]
“What’s Your Adventure Style?” Quiz and Interactive Mapping Project
Maine Huts & Trails “What’s Your Adventure Style?” Quiz and Interactive Mapping Project Objectives: Use the website to more accurately convey the Maine Huts & Trails experience to those new to the huts and trail system Improve customer satisfaction among first-time guests Give prospective guests a better picture of the many different activities and offerings […]
Annual Report Redesign
Lunder-Dineen Health Education Alliance of Maine Annual Report Redesign Objectives: Expand the role of the annual report to include fundraising, education, and marketing Expand the reach and distribution of the annual report Create a more sophisticated design to more aptly reflect the evolving Lunder-Dineen brand Use the report as a tool to educate the public […]
Facebook Live – How to Use it for Your Small Business
Facebook Live is such a powerful marketing tool, we don’t want you to miss out, read how to use it for your business.
The Value of Infographics
An infographic takes complex information and breaks it down into bite-sized chunks of digestible information and can be used in many ways.
Triage Your Smartphone Usage to Honor Those People in Your Presence
Fully engaging by making eye contact, listening intently, and making intelligent conversation is vitally important to your personal brand. You want people to remember you as an engaging person, not someone who is addicted to their smartphone.
Is Your Website Optimized for Voice Searches? If Not, It Should Be. Here’s Why…
According to media measurement and analytics company comScore, half of all internet searches will be done by voice by the year 2020.
Five Ways to Boost Sales through Public Relations
Public relations is most effective when used in combination with social media, marketing and advertising tactics to achieve the same end goal.
Why is it Important to Build a Personal Brand?
Knowing, liking and trusting others, and being known, liked and trusted, is what personal branding is all about.
Lessons from an Agency Rebranding Process
After our agency spent a year implementing the TRACTION process and as part of that, it became evident that the agency was due for a refresh of our brand.
