Author: Nancy Marshall

When and Why to Do a Website Redesign

Your website is the one go-to place where prospective and current customers can find information on your business or organization.

Eight Ways A Company Can Leverage Social Media To Attract Mainstream Media Attention

Your company’s social media presence can be used in all sorts of ways — from announcing job postings to sharing employee testimonials and product launches. But it can also be leveraged to attract attention from the mainstream media and generate positive publicity.

Marketing Minute #1: Creating Your Company’s XYZ Statement

The PR Maven’s first marketing minute is all about being able to clearly and concisely articulate what you do, who you do it for, and how it benefits them.

Video is the New Way to Tell Stories

Videos have changed the way we market to people, Nancy and Ruth Jackson, VP of communications at Colby College, discussed it in her podcast.

Research Comes First

In her podcast with Greg Glynn, an account supervisor at Marshall Communications, Nancy and Greg discussed the importance of research in your marketing efforts.

How Facebook Groups Can Grow Brand Loyalty

Maybe your company has overlooked Facebook Groups, but they could be an untapped resource for you to expand your business. Here are some tips from Skylar Welch, a loan officer at Acadia Lending Group.

Create A Network Map To Build Your Personal Brand

Remember that old adage: "It’s not what you know. It’s who you know." Well, it’s true.

The Value of Emotional Currency

On The PR Maven® Podcast episode 24, Nancy spoke with David Lee, owner of Human Nature@Work. David shared some excellent tips on how to better understand your co-workers and employees.

Learn How Mentoring is a Win-Win in a Financial Planning Office

Kevin Frisbie is the owner of Frisbie & Associates and is one of Maine’s top financial advisors. On The PR Maven Podcast, he discusses why he feels mentorship is so important for success to any career path.