Author: Nancy Marshall
How Social Media Has Changed Travel Media
On the 31st episode of The PR Maven® Podcast, Nancy spoke with travel and outdoors writer Carey Kish about how his career has been affected by social media and ways it’s made his itinerant lifestyle feel less isolated.
Content Marketing Is The New PR
Long gone are the days of simply pitching reporters and hoping for the best. As PR experts, we pride ourselves on thinking outside the box, and content marketing is perhaps the best example of that.
When and Why to Do a Website Redesign
Your website is the one go-to place where prospective and current customers can find information on your business or organization.
Eight Ways A Company Can Leverage Social Media To Attract Mainstream Media Attention
Your company’s social media presence can be used in all sorts of ways — from announcing job postings to sharing employee testimonials and product launches. But it can also be leveraged to attract attention from the mainstream media and generate positive publicity.
Marketing Minute #1: Creating Your Company’s XYZ Statement
The PR Maven’s first marketing minute is all about being able to clearly and concisely articulate what you do, who you do it for, and how it benefits them.
Video is the New Way to Tell Stories
Videos have changed the way we market to people, Nancy and Ruth Jackson, VP of communications at Colby College, discussed it in her podcast.
Research Comes First
In her podcast with Greg Glynn, an account supervisor at Marshall Communications, Nancy and Greg discussed the importance of research in your marketing efforts.
How Facebook Groups Can Grow Brand Loyalty
Maybe your company has overlooked Facebook Groups, but they could be an untapped resource for you to expand your business. Here are some tips from Skylar Welch, a loan officer at Acadia Lending Group.
Create A Network Map To Build Your Personal Brand
Remember that old adage: "It’s not what you know. It’s who you know." Well, it’s true.
The Value of Emotional Currency
On The PR Maven® Podcast episode 24, Nancy spoke with David Lee, owner of Human Nature@Work. David shared some excellent tips on how to better understand your co-workers and employees.
