Author: Nancy Marshall
Perception and #TheDress
By Marshall Communications Account Executive Jessica Donahue Toward the end of February, the Internet went wild with a dress that will forever live in infamy (which, by the way, is black and blue). While we could debate the color of “The Dress” for hours on end, the whole ordeal really proved how differently people perceive […]
Personal Branding is a Necessary Part of Business in Today’s Online World
By Nancy Marshall, The PR Maven® What is a brand? I can tell you what it’s not. It’s not a company’s logo or a company’s tagline. It’s not the golden arches or the Nike swoosh. It’s not the Michelin man or the Big Green Monster.It’s actually the way that customers and the public think and […]
Your Personal Brand Comes from Your Heart
"If you can't figure out your purpose, figure out your passion. For your passion will lead you right into your purpose." —T.D. Jakes
5 Tips for Writing More Effective PPC Ad Copy
By Ebb Walton, Marshall Communications Online Marketing Specialist If you have ever run a Google AdWords campaign, you know how difficult it can be to effectively communicate your message. You have 95 characters to explain who you are, what you are offering, and why people should choose you over the competition. As a point of […]
What’s Your Superpower?
There’s an old saying, “Find a career that you love, and you’ll never have to work a day in your life.” Or this one… “Figure out what you love, and find someone to pay you to do it!” When it comes to branding yourself, it’s wise to do some introspection to figure out your superpower. […]
Acceptance Speech for Kennebec Chamber President’s Award
These are the brief remarks I made to a crowd of nearly 900 people on January 23, 2015 upon receiving the Kennebec Valley Chamber of Commerce President’s Award for my contributions to the chamber membership. Thank you, Peter, and thank you to the Chamber board and membership for this amazing honor tonight. Usually I’m the […]
Dr. Jim Taylor: A sports psychologist who has personally branded himself (without even knowing it!)
I was at a ski race over the weekend at Stowe, Vermont, cheering on my two sons, Jamie and Craig, as they competed in college races. While I was in the base lodge waiting for the second run, I was introduced to Dr. Jim Taylor, who I’ve known of for years as an expert in […]
Your XYZ and Personal Brand Manifesto
Taking the time to think through who you are, who you serve, and the benefits of working with you is the key to professional success in today’s world. Putting yourself out there through the traditional media and social media, with a clear statement of your offerings, will attract the right clients and customers. Your XYZ […]
Getting Social with Consumers
by Marshall Communications Account Executive Whitney Moreau In today’s world that has shifted so much towards communicating with family, friends, coworkers, and even business prospects through social media, it’s easy to become bewildered about what platforms are worthwhile to be on. Are you reaching your current customers? Prospects? It’s important you know—or, perhaps test—what’s going […]
Who’s Got a Really Strong Personal Brand? Santa Claus!
With the Christmas holiday season upon us, I have been thinking about how Santa Claus has a really strong personal brand. Here are five reasons why: Santa delivers on his promise, reliably year after year, on the 24th of December. People count on him to deliver presents and joy to billions of children in their […]
