Author: Emma Dimock

The Opinion Page: A Golden Opportunity For PR Professionals

Earned media builds credibility through organic coverage, with op-eds offering PR pros a powerful platform to showcase clients’ expertise and insight.

Watermelon-Tomato Panzanella with Burrata

When local tomatoes are in season, it's the perfect time to make this delicious salad using lots of fresh herbs! I love the addition of watermelon and creamy burrata (found by the fresh mozzarella in grocery stores). Enjoy! - Anna

How AI Is Changing Search—And Public Relations

AI is changing how we search, but PR remains essential. Brands must stay active online to influence both traditional and AI-driven search results.

Yummy Fruit Dip

I tend to eat a lot of fruit in the summer, and this dip is so easy and tasty, it's a go-to. Also, a fun BBQ app to share with others. - Whitney

The Death Of Hashtags? Why Social Media Is Moving On

Hashtags are losing relevance as algorithms, video, AI-powered search, and interactive content reshape how people discover and engage on social media.

Spicy Salmon Salad Rice Bowls

This recipe has quickly become my absolute favorite. It is like having sushi in a bowl, but the fish is cooked so it feels more home-cook friendly. It is easy to prepare and tastes great as leftovers. I was pleasantly surprised to find furikake at my local Hannaford made with Maine seaweed (Ocean’s Balance Bonito Furikake is what I use)! - Emma

A Day In The Life: Why Employer Branding Matters

“Day in the life” videos humanize teams, showcase culture, and help employers attract and retain talent by building trust and emotional connection.

Honey Garlic Chicken Thighs

I recently visited my son, Jamie and his girlfriend Emily, and they had this wonderful chicken cooked in the crockpot. The chicken was delicious, but what I really enjoyed was seeing my granddogter, Rosie! - Nancy

If You’re Not A LinkedIn Thought Leader, You’re Missing Out

LinkedIn is evolving into a powerful platform for thought leadership, offering tools for authentic content, networking and personal brand growth.

Maple Glaze

In honor of Maine maple season, here’s a recipe for a glaze that works well on fish and meats. Great for Brussels sprouts, too. - Charlene