Emma Dimock, Author at Marshall Communications

Google’s New ‘AI Mode’ Is Live—Here’s What It Means For PR

Google’s AI Mode is reshaping search and PR, making fresh, positive content and media coverage essential to influence AI-driven search results.

Handwritten Letters As A Business Advantage — They’re Not Dead (Yet)

Handwritten letters offer a nostalgic, meaningful way to deepen relationships, stand out in business, and show genuine care in a digital world.

How To Maximize Trade Show ROI—In Public Relations And Beyond

Trade shows can be expensive (especially for small businesses), so it is vital for attendees to see a return on the investment.

Gluten Free Apple Bars

It’s apple season in Maine and the perfect time to visit an orchard and bake your favorite apple treats. - Charlene

Search Engines Are Changing—What Does That Mean For PR?

AI is reshaping search. Google’s AI Overviews and ChatGPT mean PR pros must adapt, ensuring content fuels AI results as well as traditional SEO.

The South loves their pimento cheese, but I've seen a fair share of it in Maine as well, which makes me happy! My Nana loved pimento cheese sandwiches. Best enjoyed on bad-for-you, fluffy white bread. Also great as a dip! - Kat

The Opinion Page: A Golden Opportunity For PR Professionals

Earned media builds credibility through organic coverage, with op-eds offering PR pros a powerful platform to showcase clients’ expertise and insight.

Watermelon-Tomato Panzanella with Burrata

When local tomatoes are in season, it's the perfect time to make this delicious salad using lots of fresh herbs! I love the addition of watermelon and creamy burrata (found by the fresh mozzarella in grocery stores). Enjoy! - Anna