Category: Social Media

Harnessing the Power of Conversational Marketing — Part Two

Though the basic principles of conversational marketing have remained unchanged, technology has vastly extended its reach. We can now communicate across the globe at light speed. People are talking again. Social media has enabled us to exchange opinions about anything, from our favorite brand of ice cream to the President’s performance, for the world to read.

Are you using social media for your business to its full potential? Ask yourself these 5 questions.

By Megan Crowder, Marshall Communications Account Coordinator/Social Media Strategist Social mediaFind yourself having a case of social anxiety? Don’t worry, that’s very common when it comes to approaching digital marketing on several platforms. The first step is simple—you know your brand. Now it’s time to know the platforms specific to your brand and how to […]

Social Responsibility is Everyone’s Responsibility

The hot topic, the scoop, the buzz, the gossip—in other words, the news. It’s always been, and always will be what people talk about. Whether it’s real, fake or in between, news is all around us every single day. As members of the PR and marketing field, we have the opportunity to contribute to news […]

3 Steps to Easily Embrace User-Generated Content

by Megan Crowder, Marshall Communications Account Coordinator As you know, in today’s marketplace social media should be one of your top priorities when it comes to building relationships with current and prospective customers. Digital marketing and communicating your brand and business messages to target audiences is efficient and effective using social media. For some, taking […]

The LinkedIn Summary Section: The Most Under-Used Professional Connecting Tool

When you created your LinkedIn profile, did you take the time to write a thoughtful summary section? If not, it’s time to go back to LinkedIn and work on your summary. I believe this is the most under-used and potentially the most powerful career-builder and professional networking tool available to all of us.

Nine LinkedIn Tips for Personal Branding Success

Every professional needs to have a LinkedIn profile since, as a career networking platform, it is growing more and more important every day for making career connections.

The Benefits of Having a Planned Social Media Strategy

by Megan Crowder, Marshall Communications Account Coordinator If it’s not already, social media should be top of mind when it comes to creating and implementing a successful marketing plan. With the advent of the internet and the growing number of users, once social media was introduced its use exploded. Social media encompasses everything from blog […]

Should You Create Ads on Facebook?

What if we told you that an ad for your business could pop up on the Facebook feeds of consumers who are currently traveling in Portland, Maine, are between the ages of 30-55 who speak English and/or French and are interested in wine, fine dining and sailing? Pretty specific, wouldn’t you agree? That would be […]

7 Tips to Create an Effective Hashtag for Your Business

Have you ever wondered why so many businesses are using hashtags in their social media posts, and if your business would benefit from having a hashtag? If you want to grow and brand your social media presence, engage with your fans, turn potential customers into your biggest promoters, and learn what people are saying about […]

Use Social Media as Headphones, Not a Microphone

Social media is a great way to broaden your network and attract new customers and clients. But most people think of social media as a way to broadcast their news, not as a listening tool to hear what people are thinking.