Category: Public Relations
The Importance of ROI and Ways to Measure it
In this episode of The PR Maven Podcast, Nancy and Jen Boes shared some very valuable tips for measuring your return on investment (ROI)
How Social Media has Changed Public Relations for Destination Marketing
If you have a tourism-based business, like a B&B, restaurant or tour company, read on!
Using Social Media to Build Your Brand
Personal branding is key to building any business. Nancy describes it as putting a stake in the ground for what you believe. If people like what you stand for, they will become a brand ambassador or fan. You can use these personal relationships to build your network and your brand, for your company or for yourself, and social media has become a powerful tool in brand building.
How to Measure Success Today
In her podcast episode with Becky McKinnell, founder of iBec Creative in Portland, Maine, Nancy chatted with Becky about how she measures her own success.
Why You Should Use Video and Podcasts for Your Business
The power of human connection was the focus in the second episode of The PR Maven® Podcast with Nancy Marshall as she spoke with her guest, Lori Highby of Keystone Click, a digital marketing agency.
Is Your Website Optimized for Voice Searches? If Not, It Should Be. Here’s Why…
According to media measurement and analytics company comScore, half of all internet searches will be done by voice by the year 2020.
Five Ways to Boost Sales through Public Relations
Public relations is most effective when used in combination with social media, marketing and advertising tactics to achieve the same end goal.
The Value of Writing Guest Opinion Columns and Letters to the Editor
A great way for you to get your name out there and position yourself as a thought leader in your community.
Top 3 reasons to use PR instead of advertising
“What’s the difference between advertising and public relations?” is one of the top questions that we get asked by new and prospective clients.
Harnessing the Power of Conversational Marketing — The Conclusion
Elements of a Conversational Marketing Campaign: As with any marketing strategy, a comprehensive approach will generate far more results than putting all of your eggs into one basket. Following is a list of standard marketing strategies we’ve approached from the conversational marketing perspective:
