Category: Public Relations

Developing Personas To Help You With Targeting

Learn how to create customer personas to improve your marketing. Explore examples, methods and tips for putting personas to work effectively.

Search Engines Are Changing—What Does That Mean For PR?

AI is reshaping search. Google’s AI Overviews and ChatGPT mean PR pros must adapt, ensuring content fuels AI results as well as traditional SEO.

Online Review Sites: Do’s and Don’ts for Managing Your Reputation

Discover the do’s and don’ts of online review sites, plus tips for leveraging Google Maps reviews, Facebook Recommendations and brand ambassadors to boost your reputation.

The Opinion Page: A Golden Opportunity For PR Professionals

Earned media builds credibility through organic coverage, with op-eds offering PR pros a powerful platform to showcase clients’ expertise and insight.

How AI Is Changing Search—And Public Relations

AI is changing how we search, but PR remains essential. Brands must stay active online to influence both traditional and AI-driven search results.

Using AI For PR? Be Creative, But Be Careful Too

AI is transforming PR by streamlining tasks like press release drafting and audience targeting, boosting efficiency. PR firms are using AI for insights and messaging, but human oversight remains crucial to maintain authenticity and creativity. AI is a tool, not a replacement.

Perhaps The Most Important Skill For PR Pros: Understanding Journalism

Success in PR requires diverse skills, journalism insight, audience awareness, storytelling, and availability to build trust with journalists and clients.

Public Relations Vs. Marketing: Here’s What Actually Matters Most

Marketing drives sales through promotion, while PR builds trust via earned media. Together, they create a powerful, integrated brand strategy.

Three Reasons Why You Should Invest in Print

Print isn't dead. Print remains a crucial part of a multi-channel marketing strategy for trust and broad recognition.

How To Integrate Earned, Social And Paid Media For Maximum Engagement

The best brands are everywhere. They don’t rely on one strategy or one platform; they promote themselves in numerous ways, reaching different audiences with each one and maximizing their engagement.