Category: Personal Branding Tips

Dr. Jim Taylor: A sports psychologist who has personally branded himself (without even knowing it!)

I was at a ski race over the weekend at Stowe, Vermont, cheering on my two sons, Jamie and Craig, as they competed in college races. While I was in the base lodge waiting for the second run, I was introduced to Dr. Jim Taylor, who I’ve known of for years as an expert in […]

Your XYZ and Personal Brand Manifesto

Taking the time to think through who you are, who you serve, and the benefits of working with you is the key to professional success in today’s world. Putting yourself out there through the traditional media and social media, with a clear statement of your offerings, will attract the right clients and customers. Your XYZ […]

Who’s Got a Really Strong Personal Brand? Santa Claus!

With the Christmas holiday season upon us, I have been thinking about how Santa Claus has a really strong personal brand. Here are five reasons why: Santa delivers on his promise, reliably year after year, on the 24th of December. People count on him to deliver presents and joy to billions of children in their […]

Personal Branding from the Inside Out and the Outside In

Tom Peters was the first one to coin the term “personal branding” in a 1997 article in Fast Company called “The Brand Called You.” Since then, William Arruda of Reach Personal Branding has fleshed out the essence of personal branding and delivered hundreds of hours of courses and published hundreds of articles on the topic. […]

How NOT to do SEO for your site and yourself

One of the goals of personal branding is optimizing your name so when people search for you on Google or other search engines, there are numerous sites that come up with good content about you. If you have a common name like Mary Smith or John Jones, you need to work even harder to be […]